Want to Enter The Japanese Market With Free PR Service?

2019.06.20 www.gloture.co.jp

If you are a product maker who have set your sight on expanding to the Japanese market, there are 2 important steps that will help reaching your goal: Being connected to the Japanese consumers Having your product featuring on the Japanese local media How can you achieve this easily? We are Gloture – a Japanese crowdfunding agency, experienced in supporting oversea campaigns to be launched in Japan. At the end of 2018, we developed our own E-commerce platform! We are particularly interested in quality gadgets and life-hack items, targetting the 25-45 years old people in the prime period of their life who have interest in improving their lifestyle. So, how can…

Campfire, Japan’s Largest Crowdfunding Platform – Is it for Me?

2018.07.07 www.gloture.co.jp

As we all know, crowdfunding is the means to finance a project using large groups of people, rather than a handful of loans or investors. Particularly in Japan, crowdfunding continues to grows in popularity. Considered the largest Japanese crowdfunding site, Campfire boasts an impressive number of successfully funded campaigns. But, how much money were those campaigns able to raise? How many campaigns were not able to reach their goals? And, what does all of this actually mean for the campaign runner? SUCCESS RATE First, let’s look at the percentage of successful campaign run on Campfire. The site doesn’t directly share the success rate of projects run on their platform….

Crowdfunding Success Rates in Japan

2018.07.06 www.gloture.co.jp

Have an idea you know people will love? Don’t have the startup capital to start your idea? Then you should crowdfund that idea, most people would say. You get to show the world your concept, and accrue the funds necessary to realize that concept without having to worry about bank loans or investor demands. But what are your chances at actually succeeding, and fully funding your project? The short answer: 30%. Roughly two-thirds of projects fail to get funding! But, is this true around the world? Let’s take a quick look, comparing two of the world’s largest economic powerhouses. America American crowdfunding allows global ventures, attracting investors and drafters…

Reward-based Crowdfunding in Japan

2018.03.19 www.gloture.co.jp

While still in its relative infancy stages, the Japanese crowdfunding market is gradually extending its reach. In March 2012, the launch of crowdfunding platform Readyfor triggered the spread of crowdfunding in Japan. Over 50 Japanese-language crowdfunding platforms have been created since then, according to a report by JSIF. There are three types of reward-based crowdfunding in Japan: donation, purchase, and investment. Each type is based on what sort of support one will receive for their campaign contributions. Let’s take a quick look at these three types. DONATION TYPE Currently there are over 15 donation-type crowdfunding sites in Japan. Japan has community foundations located throughout the country. Many suggest these…

Crowdfunding-Opportunities For Business in Japan

2018.03.19 www.gloture.co.jp

Crowdfunding is not as new a concept in Japan as many would think. It has been used as a solid opportunity for many businesses in Japan. However, Kickstarter, a major foreign crowdfundng platform, has entered Japan and created a lot of hype among Japanese creators and entrepreneurs. The first Japanese crowdfunding service launched in 2011 and has seen tremendous growth. The market size of reward-based crowdfunding has tripled in the past two years. It is now estimated at making a profit of ¥8 million last year. The introduction of Kickstarter creates even more potential for profits and growth for new businesses. HOW IS THIS AN OPPORTUNITY? The increased availability…

The Top Three Crowdfunding Platforms in Japan

2018.03.14 www.gloture.co.jp

Advancements in technology have changed many aspects in business environments, one of which is how businesses can be financed. In the past, entrepreneurs and start-up companies relied heavily on banks and other similar financial institutions for funding. However, this has seen rapid change with the emergence of crowdfunding. The idea of crowdfunding is simple. Entrepreneurs can use various online platforms, such as Kickstarter, to solicit funds. Rather than large financial institutions, businesses directly present their ideas to everyday internet users and customers, as well as angel investors. This allows a lot more freedom and opportunity for the start-up business. Today, most Japanese start-ups and entrepreneurs rely heavily on crowdfunding for…

Successfully Crowdfund Your Product Again – In Japan!

2018.03.13 www.gloture.co.jp

Detailed planning and a forward thinking strategy are paramount when starting a business; it requires mapping out a targeted market that is guaranteed to be profitable in both the short and long term. When it comes to establishing a business, one of the most significant factors to consider is location. Nowadays, E-commerce and E-marketing have made it easy to establish and launch a business just about anywhere in the world. This has allowed a lot of new startups to grow quickly and successfully launch their products and services across the globe. But there is an untapped resource that can guarantee rapid business growth: Japan. Japan is the third largest economy…

Crowdfunding in Japan