Are you an entrepreneur or a potential entrepreneur seeking to establish a business in Japan? Then this article is for you.

As at today, there are no businesses that do not have their presence on social networking sites; this is because social media networks help businesses to target their customers with ease. This article will take a look at the top social media in Japan.

Japan presently has about 86% internet penetration. After China, US, and India, Japan is the fourth largest user of the internet in the world. In terms of mobile penetration, Japan currently has over 122 percent, meaning on the average a single individual owned more than one mobile phone. Majority of the Japanese population make use of the phone to access social media platforms.

Without further ado, let’s take a look at the top 4 Social media in Japan.



Line was introduced by NHN Japan into Japanese social media space of in 2017.

Line was used for communication during the popular tsunami and 2011 Tohoku earthquake. Line’s biggest competitors are KiK, WhatsApp, WeChat, Kakao Talk. In 2014, Line ranked in over $656 million, which was as a result of the following;

  • Paid games for single or double users
  • Stickers that contains several emotions
  • Advert deal with celebrities and brands
  • Line branded merchandise





A new study suggests that half of the internet users make use of Twitter in Japan. As at 2015, the number of social media users in Japan rose to 26 million, representing 20.5 percent of the entire population in Japan. It is expected that the usage of Twitter in Japan will continue to rise, with a prediction of 30.1 million users in 2018.  There are several reasons why Twitter was able to penetrate the Japanese social media space. The reasons are:

  • Anonymity: In Japan, privacy is very important. It is easy and possible to create an account with a fake name. With Twitter, Japanese users can express emotion anonymously.
  • 140 Characters: The 140 characters provided by Twitter is a huge opportunity for Japanese to express themselves
  • Mobile: Twitter started being accepted across Japan in 2007. Twitter became very popular in the US before then. Back in 2007, the most popular was Movatwitter.





The number of people using Facebook in Japan is about 22 million as at 2015. It was difficult for Facebook to penetrate the Japanese social media space because users have to register an account with their real names. This is the reason why Twitter is more popular and acceptable than Facebook in Japan. However, only recently, Japanese started registering on Facebook, pushing out Mixi, a Japanese social media platform.

The use of Facebook became popular in Japan after the release of a film titled “the social network” in 2011.





Instagram is among the fastest growing social media website in Japan. A 2016 independent research conducted by JTB tourism research and Consulting Company, one out of every five Smartphone users in Japan log into Instagram every day.

One of the reasons why Instagram is very popular in Japan today is because of the fact that visual expression is highly appreciated by Japanese. In 2017, Instagram noticed a great surge in Japan. This is why 2017 is regarded as the year of Instagram by some analysts in Japan.



Since the rise and fall of the native Japanese social media platform, Mixi, the social media space in Japan has experienced a paradigm shift in the past few years. This is what led to the increase in popularity of other social media platform like Facebook, Twitter, Instagram and Line in the country.

Generally, social media is fast becoming a trend in Japan as most Japanese are registered in one social media website or another. This is due to the opportunities available on the platform to expose their business, services and ideas to a larger audience. Doing business in Japan is quite easy with social media, get yours today and tell the story to others that haven’t done theirs.


Japanese are challenged when it comes to using English – you can’t believe what it takes when consumers want to buy your product when all they see are contents in English! There are more than just borders to cross.

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