Being able to exhibit your product is an effective way to get your name out to many people at once. Not only do trade shows attract new investors, but they also allow the general public to see exciting new products and be the first to hear big announcements from big companies. Trade shows that give public access to new and unreleased products always prove to be a hit. The annual Tokyo Game Show took place from September 20th to the 23rd. The first two days were reserved for media-related people, and the last two being open to the public. Given the popularity of video games across the world for all ages, the Tokyo Game Show drew in a massive crowd.
This year (2018) there were over 298,000 people in attendance!
Fans gathering around the Smach Z booth at the Tokyo Game Show.
While not all trade shows are as large as the Tokyo Game Show, they are still an effective way to show off your new products. Being able to explain what your product does in person gives much more influence than just hearing about it in an article online. This allows possible investors and customers a chance to get their questions answered quickly. Having to wait for weeks for a response from a company is frustrating, and carries the risk of potential investors or customers forgetting the product. When they finally do receive a response, they may have already lost interest.
Tokyo is home to many various types of trade shows. You can find a list of upcoming trade shows here! But if you are planning on participating as a vendor, then you will want to send in your applications early! There is much preparation required, and documents that must be submitted. From planning your booth design, to making sure you have all the necessary information translated and a Japanese-speaking staff member, it is impossible to finish this work within a month.
We can help! Gloture is a Tokyo-based creative PR & Marketing agency offering Japanese market entry services for overseas companies entering into Japan. We will be your first partners in Japan. Instead of looking for multiple companies for each of your individual needs, Gloture will be your one-stop shop! From submitting any necessary documents, to staffing the booth on the day of the show, we will be there with you every step of the way. Check out this article to read about our partner, Smach Z, and their success at the Tokyo Game Show!
For inquiries into event management and marketing services please contact us at info@gloture.co.jp
