If a foreign company wants to enter the Japanese market, learning the language is not enough. Even if you speak…
Press releases are not to be overlooked since it is a basic way to make your product known - whether…
Hashtags are extremely useful to attract new followers, so potential new customers. Nowadays, you cannot find success without creating an…
In this digital era, SNS marketing is essential – and even vital for companies. But a social media popular in…
The B2C e-commerce market represents a growing part of the total annual sales in Japan. Its two biggest platforms, Rakuten…
Japan counts 117.6 million Internet users and more than a hundred thousand of cybercrime cases every year. Attacks are becoming…
If you are a foreigner working in Japan, you may have heard the phrase 'kuuki ga yomenai' 空気が読めない (a person…
Japan is a cash-is-king society, with under 20 percent of contactless transactions (credit cards, rail passes, smartphone apps, etc.). Even…
Do you think your audience is not on YouTube? Let me tell you that you are wrong. More than 2…
Japan is experiencing a super-aging society, in every area. In 2017, 35.2 million inhabitants were 65 or older. In 2020,…