Marketing in Japan

Why Cuteness Rhyme With Business in Japan

Ask someone if they know some Japanese words, they will say, ‘Yes: ohayō, arigatō and kawaii!’ (‘good morning,’ ‘thank you’…

5 years ago

How to Build Customer Trust in Japan

The Japanese market is the third largest in the world, so the competition is stiff. If you want to find…

5 years ago

How to Have Your Business Succeed in Japan

Japan is the third largest world economy, behind the United States and China. It has a sizeable population and a…

5 years ago

Make A Big Splash In The Japanese Market With A Press Conference

Why Are Press Conferences Important? A press conference allows an organization to make large, or important announcements directly to any…

5 years ago

Reward-Based Crowdfunding in Japan: Pros, Cons & Tips

Reward-based crowdfunding attracts many investors as many entrepreneurs, not without reason. The volume raised through this type of crowdfunding in…

5 years ago

Japanese Influencers for Digital Marketing

The market is filled with companies trying to get the general public to buy their products and services over the…

5 years ago

What You Need to Know About Digital Marketing in Japan

Even though digital marketing is a recent concept compared to other forms of marketing, it became an essential element for…

5 years ago

Crowdfunding: How to Succeed & Why Many Have Failed

Launching a crowdfunding campaign seems attractive, but do not rush: it is essential to know how it works and how…

5 years ago

Tips for a Successful Advertising Campaign in Japan

You gathered information about the Japanese market and created the perfect product? Now, you have to find the best advertising…

5 years ago

Six Tips to Ready Your Crowdfunding Campaign for Expansion Into the Japanese Market

So your company just successfully funded its crowdfunding campaign on Kickstarter or Indiegogo. Congratulations! Maybe you've already started manufacturing of…

5 years ago