Crowdfunding in Japan


Six tips to ready your crowdfunding campaign for expansion into the Japanese market

So your company just successfully funded its crowdfunding campaign on Kickstarter or Indiegogo. Congratulations! Maybe you’ve already started manufacturing of your product or even sales to consumers. Now’s the time to look into expanding to the Japanese market. If you want to succeed, you’re going to want to avoid the mistakes of companies that have come before you. You also should follow these six tips on how to best prepare your entry strategy into Japan. 1) Do your research The first step any company should take before stepping foot in Japan is substantial market research. This means understanding your sector in Japan, the existing competitors, and the needs of Japanese…

Crowdfunding in Japan

2019 Japanese Tech Trends

Japan is one of the top leading countries in terms of technological advancement and innovation. Technological advancements such as contactless payments and an efficient train system have seamlessly blended into Japanese peoples’ day-to-day lives. As we move forward into the future, there are more and more demand for IOT devices, gaming console accessories, and much more. Here are some trends we have listed below and some products related to it: AI (Artificial Intelligence) / IOT (Internet of Things) AI and IOT has slowly been entering into peoples’ lives through virtual assistants such as Siri, Amazon Alexa/Echo, Google home, and many more. They were made to execute everyday simple tasks for…

Crowdfunding in Japan

Top Tech Gadget Websites Japanese Consumers Turn To

With so many tech products out there in the market, it is difficult to tell what Japanese consumers gravitate towards to. With hundreds of blog, media, and e-commerce websites out there, we have compiled a list of some of the top websites people look to for recommendations, opinions, and reviews. These websites will keep you up to date with everything you need to know.   Media Websites   Gizmodo Japan has been around since 2006 and they cover a wide range of technology, science, and design news . Their Youtube channel consists of reviews on new and upcoming products. The best part of their reviews? They quickly get straight to the…


Our Top 5 Best Selling Products and What You Can Learn About the Japanese Market

Since Gloture launched in 2015, we have released a large number of products on our Japanese e-commerce website, allowing Japanese consumers to enjoy a variety of the latest gadgets, accessories and lifestyle items from across the world that have been made possible with crowdfunding platforms like Kickstarter and Indiegogo. Naturally, some products are more successful than others. Our best performing items are those that effectively cater to Japanese people’s interests, improve their lives, offer innovative and unique products, that are well-designed, simple and WORK. To best illustrate these points, this post will look at Gloture’s five best-performing products from our e-commerce site and explain what each product does right, and what…

Crowdfunding in Japan

What Makes Gloture Different From Other Crowdfunding Companies in Japan?

So you decided you want to expand your company to the Japanese market, but you don’t know where to start. Doing everything your own would be too risky, especially if you don’t know much about the Japanese business culture. It tends to be more strategic and thorough with their decisions and they really emphasize on building trust within business partnerships. Since the 1970s, more and more U.S. high-tech companies sought to enter the Japanese market in hopes to introduce cool innovative products to Japanese consumers and enjoy profitable business. Over the years as the Yutori’s (millennial’s) buying power increases towards online platforms, it is important to focus on the trending…

Crowdfunding in Japan

Want to enter the Japanese market with free PR service?

If you are a product maker who have set your sight on expanding to the Japanese market, there are 2 important steps that will help reaching your goal: Being connected to the Japanese consumers Having your product featuring on the Japanese local media How can you achieve this easily? We are Gloture – a Japanese crowdfunding agency, experienced in supporting oversea campaigns to be launched in Japan. At the end of 2018, we developed our own E-commerce platform! We are particularly interested in quality gadgets and life-hack items, targetting the 25-45 years old people in the prime period of their life who have interest in improving their lifestyle. So, how can…

Crowdfunding in Japan

Campfire, Japan’s Largest Crowdfunding Platform – Is it for Me?

As we all know, crowdfunding is the means to finance a project using large groups of people, rather than a handful of loans or investors. Particularly in Japan, crowdfunding continues to grows in popularity. Considered the largest Japanese crowdfunding site, Campfire boasts an impressive number of successfully funded campaigns. But, how much money were those campaigns able to raise? How many campaigns were not able to reach their goals? And, what does all of this actually mean for the campaign runner?   SUCCESS RATE First, let’s look at the percentage of successful campaign run on Campfire. The site doesn’t directly share the success rate of projects run on their platform….

Crowdfunding in Japan

Crowdfunding Success Rates in Japan

Have an idea you know people will love? Don’t have the startup capital to start your idea? Then you should crowdfund that idea, most people would say. You get to show the world your concept, and accrue the funds necessary to realize that concept without having to worry about bank loans or investor demands. But what are your chances at actually succeeding, and fully funding your project? The short answer: 30%. Roughly two-thirds of projects fail to get funding! But, is this true around the world? Let’s take a quick look, comparing two of the world’s largest economic powerhouses.   America American crowdfunding allows global ventures, attracting investors and drafters…

Crowdfunding in Japan

Reward-based Crowdfunding in Japan

While still in its relative infancy stages, the Japanese crowdfunding market is gradually extending its reach. In March 2012, the launch of crowdfunding platform Readyfor triggered the spread of crowdfunding in Japan. Over 50 Japanese-language crowdfunding platforms have been created since then, according to a report by JSIF. There are three types of reward-based crowdfunding in Japan: donation, purchase, and investment. Each type is based on what sort of support one will receive for their campaign contributions. Let’s take a quick look at these three types.   DONATION TYPE Currently there are over 15 donation-type crowdfunding sites in Japan. Japan has community foundations located throughout the country. Many suggest these…

Crowdfunding in Japan

Crowdfunding-Opportunities For Business in Japan

Crowdfunding is not as new a concept in Japan as many would think. It has been used as a solid opportunity for many businesses in Japan. However, Kickstarter, a major foreign crowdfundng platform, has entered Japan and created a lot of hype among Japanese creators and entrepreneurs. The first Japanese crowdfunding service launched in 2011 and has seen tremendous growth. The market size of reward-based crowdfunding has tripled in the past two years. It is now estimated at making a profit of ¥8 million last year. The introduction of Kickstarter creates even more potential for profits and growth for new businesses.   HOW IS THIS AN OPPORTUNITY? The increased availability…