Six Tips to Ready Your Crowdfunding Campaign for Expansion Into the Japanese Market

So your company just successfully funded its crowdfunding campaign on Kickstarter or Indiegogo. Congratulations! Maybe you’ve already started manufacturing of your product or even sales to consumers. Now’s the time to look into expanding to the Japanese market. If you want to succeed, you’re going to want to avoid the mistakes of companies that have come before you. You also should follow these six tips on how to best prepare your entry strategy into Japan. 1) Do your research The first step any company should take before stepping foot in Japan is substantial market research. This means understanding your sector in Japan, the existing competitors, and the needs of Japanese…


Useful Japanese Language Resources for Beginners

The most useful and important way of integrating into a culture is to learn the language. For people who are thinking of going to Japan for business, I would highly recommend for you to learn the basics. Chances are the people you encounter will speak relatively good English but it sets a good impression if you know some of the fundamentals. For example, if someone asks if you are doing well you can reply with げんきです (genki-desu) and it sets up a more intimate connection. This may sound obvious, but first impressions are everything in Japan. Knowing the language is advantageous, it will help you stand out and ensure that…