Social Media

Marketing in Japan

How to Use Hashtags on Social Media in Japan

Hashtags are extremely useful to attract new followers, so potential new customers. Nowadays, you cannot find success without creating an account on (the right) social media networks and without knowing how to get new followers. So let’s get right into this! What Is a Hashtag? “Hashtag” is the name of the hash symbol # and is mainly used to classify or categorize posts on social media. Someone who is looking for posts on a specific subject (technology, an event, a person, etc.) will find many by adding this symbol before keywords (#tech, #olympics, #trump, etc.). If he/she doesn’t choose popular keywords, however, he/she won’t find anything very interesting. This is…

Marketing in Japan

Japan – The Most Popular Social Media Networks in 2020

In this digital era, SNS marketing is essential – and even vital for companies. But a social media popular in 2019 will not necessarily be popular in 2020. We saw what the trends were in 2018, here is the situation nowadays. Don’t overlook one of those platforms, your (potential) customers love them! Overview From 2016 to 2019, there is a general growth of monthly active users (MAU), except on Twitter (who did not communicate any official data from 2017 to 2019) and Facebook (loss of 2 million MAU, from 28 to 26 million), according to Gaiax. Facebook Even though Facebook is less popular in Japan, at a world scale, Facebook’s…

Set up a Company in Japan

How to Build Your Network in Japan

Whether you want to do business in Japan or already work there, networking is essential to achieve success. But how to build and feed your network in Japan? Places First, even though social media is essential, it is not easy to expand your network well without actually meeting people. Not only in Japan, but everywhere else: if you overlook the importance of physical contact, your number of connections will not increase very fast, or not increase at all. But Japan has some specificities concerning the places you should go to meet professionals. Nomikai The word nomikai means ‘gathering to drink’ and it is a big part of the Japanese (business)…

Marketing in Japan

Japan’s Most Popular Social Media Networks

You will be hard pressed to find a business with no presence on social media outlets. Using social media networks is a quick and easy way to connect with customers and promote yourself. Japan currently has 86% internet users. It boasts the 4th largest user numbers behind China, U.S., and India. Mobile users, amusingly enough, is over 120%. The average individual in Japan makes use of more than one mobile phone. Also, the majority of the Japanese population make use of their phone to access social media platforms over other internet capable devices. With that much internet and mobile phone usage, social media presence is paramount. But, what platforms are…