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Marketing in Japan

Tips for a Successful Advertising Campaign in Japan

You gathered information about the Japanese market and created the perfect product? Now, you have to find the best advertising campaign to make it known and to make people buy it. Simply transposing the traditional Western model is not a good idea, so you have to either create a new campaign or adjust your global campaign. But do not worry, here are some tips to success in your project. Advertisements on TV and Outdoor   Yes, Japanese advertisements are known to be “funny”, “weird”, or irrelevant. Still, there is some logic behind them. In America, ads are supposed to be straight to the point and to focus on the product…