Marketing in Japan

How to Use Hashtags on Social Media in Japan

Hashtags are extremely useful to attract new followers, so potential new customers. Nowadays, you cannot find success without creating an account on (the right) social media networks and without knowing how to get new followers. So let’s get right into this! What Is a Hashtag? “Hashtag” is the name of the hash symbol # and is mainly used to classify or categorize posts on social media. Someone who is looking for posts on a specific subject (technology, an event, a person, etc.) will find many by adding this symbol before keywords (#tech, #olympics, #trump, etc.). If he/she doesn’t choose popular keywords, however, he/she won’t find anything very interesting. This is…

Marketing in Japan

Japan – The Most Popular Social Media Networks in 2020

In this digital era, SNS marketing is essential – and even vital for companies. But a social media popular in 2019 will not necessarily be popular in 2020. We saw what the trends were in 2018, here is the situation nowadays. Don’t overlook one of those platforms, your (potential) customers love them! Overview From 2016 to 2019, there is a general growth of monthly active users (MAU), except on Twitter (who did not communicate any official data from 2017 to 2019) and Facebook (loss of 2 million MAU, from 28 to 26 million), according to Gaiax. Facebook Even though Facebook is less popular in Japan, at a world scale, Facebook’s…