Marketing in Japan

How to Use Hashtags on Social Media in Japan

Hashtags are extremely useful to attract new followers, so potential new customers. Nowadays, you cannot find success without creating an account on (the right) social media networks and without knowing how to get new followers. So let’s get right into this! What Is a Hashtag? “Hashtag” is the name of the hash symbol # and is mainly used to classify or categorize posts on social media. Someone who is looking for posts on a specific subject (technology, an event, a person, etc.) will find many by adding this symbol before keywords (#tech, #olympics, #trump, etc.). If he/she doesn’t choose popular keywords, however, he/she won’t find anything very interesting. This is…

Set up a Company in Japan

How to Meet Customers’ Needs When Shipping in Japan

The B2C e-commerce market represents a growing part of the total annual sales in Japan. Its two biggest platforms, Rakuten and Amazon, have a total annual sales estimated respectively at JPY 3.43 trillion (USD 31.7 billion) and JPY 2.75 trillion in 2019 (USD 25.42 billion). They offer amazing services, so consumers in Japan have high expectations concerning shipping or customer support. After we saw what the best methods of payment were in Japan, let’s focus on what you can do to improve your shipping service. What Customers Expect In Japan, customers expect a very fast delivery service. Usually, when they order on Amazon or Rakuten, they receive their parcel the…

Strategy for success

What Business Loyalty Means in Japan

When we think about Japanese workers, we imagine someone working hard, all day long and who never misses work. It is called being loyal to one’s company, and it is a core value in Japan. But it does not apply only to companies, but also to suppliers or customers. Therefore, if you want to enter the Japanese market or work in Japan, you will have to understand what loyalty means and how people display it.  Seller – Buyer It is fundamental for Japanese salespeople to build a strong relationship with buyers – and it is part of their jobs. As a consequence, many buyers have only one supplier for specific…