Marketing

Marketing in Japan

Tips for a Successful Advertising Campaign in Japan

You gathered information about the Japanese market and created the perfect product? Now, you have to find the best advertising campaign to make it known and to make people buy it. Simply transposing the traditional Western model is not a good idea, so you have to either create a new campaign or adjust your global campaign. But do not worry, here are some tips to success in your project. Advertisements on TV and Outdoor   Yes, Japanese advertisements are known to be “funny”, “weird”, or irrelevant. Still, there is some logic behind them. In America, ads are supposed to be straight to the point and to focus on the product…

Marketing in Japan

One Championship Enters into Japan with Successful Tokyo Press Conference

23 August 2018- Tokyo, Japan: Asia’s leading MMA organization ONE Championship held their first ever Japan press conference on August 23, 2018 at the Park Hyatt Tokyo in Shinjuku, Japan.   Partnering with Gloture, Tokyo’s leading creative agency made sure that ONE Championship’s first foray into the Japanese market was a complete success. Over 330+ people attended this press conference alone. Fans, media, photographers flooded the venue beyond max capacity. Not a single seat was left empty. One Championship's Press Conference The Start of One Championship's Press Conference. #weareone #onechampionship #MMA #Tokyo #Japan Japanese Market Entry Strategy – Glotureさんの投稿 2018年8月24日金曜日   “Yesterday’s Press Conference for ONE Championship Japan was amazing!…