Beginners

Six tips to ready your crowdfunding campaign for expansion into the Japanese market

So your company just successfully funded its crowdfunding campaign on Kickstarter or Indiegogo. Congratulations! Maybe you’ve already started manufacturing of your product or even sales to consumers. Now’s the time to look into expanding to the Japanese market. If you want to succeed, you’re going to want to avoid the mistakes of companies that have come before you. You also should follow these six tips on how to best prepare your entry strategy into Japan. 1) Do your research The first step any company should take before stepping foot in Japan is substantial market research. This means understanding your sector in Japan, the existing competitors, and the needs of Japanese…

AI

Spotlight on the AI Market in Japan

One of the most promising tech trends of the near future is AI, or Artificial Intelligence. Definitions of what exactly AI is varies, but generally the term refers to computer systems’ technologies that are able to perform functions that replicate human intelligence and thought. As research and development of AI technology grows stronger, companies are constantly finding new potential applications, but also face the risks of overly intelligent machines that have long been the subject of dystopian sci-fi films. The U.S. and China are seen as the two leading countries for AI technology and development. The U.S. leads the development side with over 1,000 AI-related companies including Google, Amazon, Microsoft,…

Beginners

Useful Japanese Language Resources for Beginners

The most useful and important way of integrating into a culture is to learn the language. For people who are thinking of going to Japan for business, I would highly recommend for you to learn the basics. Chances are the people you encounter will speak relatively good English but it sets a good impression if you know some of the fundamentals. For example, if someone asks if you are doing well you can reply with げんきです (genki-desu) and it sets up a more intimate connection. This may sound obvious, but first impressions are everything in Japan. Knowing the language is advantageous, it will help you stand out and ensure that…

Challenges

Mistakes that big brands made when entering Japan

If your company decides that it wants to enter the Japanese market, that’s great news! You’ve taken the first step towards expanding your business and seeing success in Japan. However, before going forward, it is important to be aware of the traps and pitfalls of previous Japanese market entry strategies. There have been many giant global brands that tried to take on Japan and failed. Some wait for many years and try again successfully, while others remain notably absent in the minds of Japanese consumers. Here are some of the reasons for the failure of large companies’ entry into Japan. Consumer mistrust and lack of confidence One of the many…

Crowdfunding in Japan

2019 Japanese Tech Trends

Japan is one of the top leading countries in terms of technological advancement and innovation. Technological advancements such as contactless payments and an efficient train system have seamlessly blended into Japanese peoples’ day-to-day lives. As we move forward into the future, there are more and more demand for IOT devices, gaming console accessories, and much more. Here are some trends we have listed below and some products related to it: AI (Artificial Intelligence) / IOT (Internet of Things) AI and IOT has slowly been entering into peoples’ lives through virtual assistants such as Siri, Amazon Alexa/Echo, Google home, and many more. They were made to execute everyday simple tasks for…

Crowdfunding in Japan

Top Tech Gadget Websites Japanese Consumers Turn To

With so many tech products out there in the market, it is difficult to tell what Japanese consumers gravitate towards to. With hundreds of blog, media, and e-commerce websites out there, we have compiled a list of some of the top websites people look to for recommendations, opinions, and reviews. These websites will keep you up to date with everything you need to know.   Media Websites   Gizmodo Japan has been around since 2006 and they cover a wide range of technology, science, and design news . Their Youtube channel consists of reviews on new and upcoming products. The best part of their reviews? They quickly get straight to the…

Challenges

Our Top 5 Best Selling Products and What You Can Learn About the Japanese Market

Since Gloture launched in 2015, we have released a large number of products on our Japanese e-commerce website, allowing Japanese consumers to enjoy a variety of the latest gadgets, accessories and lifestyle items from across the world that have been made possible with crowdfunding platforms like Kickstarter and Indiegogo. Naturally, some products are more successful than others. Our best performing items are those that effectively cater to Japanese people’s interests, improve their lives, offer innovative and unique products, that are well-designed, simple and WORK. To best illustrate these points, this post will look at Gloture’s five best-performing products from our e-commerce site and explain what each product does right, and what…

Marketing in Japan

Understanding Japanese Consumers and Their Technological Interests

According to the World Bank, Japan is ranked as the third largest economy in the world. If you are a technology company trying to enter the Japanese market, there are some things you need to understand before you begin. Even the most successful companies, such as Apple, had difficulty penetrating through the Japanese market with their products at first. Japanese consumers are known to be very selective with high expectations. We will discuss below some of the many things they look for in a tech product.   Details As more and more Japanese consumers actively search for the most unique tech products, it is important for your product design to not only…

Crowdfunding in Japan

What Makes Gloture Different From Other Crowdfunding Companies in Japan?

So you decided you want to expand your company to the Japanese market, but you don’t know where to start. Doing everything your own would be too risky, especially if you don’t know much about the Japanese business culture. It tends to be more strategic and thorough with their decisions and they really emphasize on building trust within business partnerships. Since the 1970s, more and more U.S. high-tech companies sought to enter the Japanese market in hopes to introduce cool innovative products to Japanese consumers and enjoy profitable business. Over the years as the Yutori’s (millennial’s) buying power increases towards online platforms, it is important to focus on the trending…

Crowdfunding in Japan

Want to enter the Japanese market with free PR service?

If you are a product maker who have set your sight on expanding to the Japanese market, there are 2 important steps that will help reaching your goal: Being connected to the Japanese consumers Having your product featuring on the Japanese local media How can you achieve this easily? We are Gloture – a Japanese crowdfunding agency, experienced in supporting oversea campaigns to be launched in Japan. At the end of 2018, we developed our own E-commerce platform! We are particularly interested in quality gadgets and life-hack items, targetting the 25-45 years old people in the prime period of their life who have interest in improving their lifestyle. So, how can…