Crowdfunding in Japan

How to Write & Submit a Press Release in Japan

Press releases are not to be overlooked since it is a basic way to make your product known – whether you are doing crowdfunding or want to sell a good or service. Basically, you write all the essential information and send your text to press companies to attract new customers. It must be catchy and make readers want to buy your product, but not only. Here are the best tips for you to succeed! Benefits of Press Releases Why should you write and send a press release? It is a marketing method really effective, the cost is not very high but the impact on your sales is big. It will also…

Marketing in Japan

Make A Big Splash In The Japanese Market With A Press Conference

Why Are Press Conferences Important? A press conference allows an organization to make large, or important announcements directly to any journalists in attendance. Journalists also have the chance to interact with executives from the organization directly and get an immediate answer to their questions (if they get the chance to ask). Since the only other option for these journalists is to set up an appointment to get an interview individually, a press conference is beneficial for both parties. The timing of your press conference is important. Is there any other press conferences being done around the time of yours? If there is, even if this press conference is for an…