Japanese website

Marketing in Japan

The Best Methods of Payment for Your Japanese E-Commerce Site

Japan is a cash-is-king society, with under 20 percent of contactless transactions (credit cards, rail passes, smartphone apps, etc.). Even when purchasing on e-commerce sites, cash payments remain frequent. While in the West, you don’t always have the choice but to pay by card, many Japanese websites offer several options. If you want to enter the Japanese market, you must understand that and meet customers’ expectations. Companies who don’t make this effort have a higher rate of shopping cart abandonment and lose many customers every day.  Online Shopping in Japan Statistics In Japan, the largest online market is fashion, but others such as the travel, electronic devices, food and beauty markets…

Marketing in Japan

The Best Japanese Website Design

The characteristics of a good website design are not the same depending on countries. Making the right decisions will increase traffic and improve your company’s image. A great website in Europe will be seen as sad in Japan, colors don’t have the same meaning, numbers neither… If users are familiar with your design, they will trust the brand better and stay longer. So let’s see what the best websites look like in Japan and how to improve yours. Case Study: Starbucks English version As we can see, the style is more refined, whitespace filled. There is less text, almost none. A big font size is used for the main information…

Strategies for successful marketing

SEO in Japan: Boost Traffic to Your Website

SEO, which stands for Search Engine Optimization, is extremely valuable for your brand. If you have a website, you should always check that users find it easily and how they can find it. You will see benefits both on the short and long term and increase online traffic.  Why Is SEO Important in Japan To earn customer trust, the first step is to get positive reviews and be well ranked on the main search engines. According to the 2019 Edelman Trust Barometer, they are the most trusted source of information in Japan. Japanese Internet users want to know what others think about your company and if you are reliable. They…