Useful Resources

Beginners

Six Tips to Ready Your Crowdfunding Campaign for Expansion Into the Japanese Market

So your company just successfully funded its crowdfunding campaign on Kickstarter or Indiegogo. Congratulations! Maybe you’ve already started manufacturing of your product or even sales to consumers. Now’s the time to look into expanding to the Japanese market. If you want to succeed, you’re going to want to avoid the mistakes of companies that have come before you. You also should follow these six tips on how to best prepare your entry strategy into Japan. 1) Do your research The first step any company should take before stepping foot in Japan is substantial market research. This means understanding your sector in Japan, the existing competitors, and the needs of Japanese…

AI

Spotlight on the AI Market in Japan

One of the most promising tech trends of the near future is AI, or Artificial Intelligence. Definitions of what exactly AI is varies, but generally the term refers to computer systems’ technologies that are able to perform functions that replicate human intelligence and thought. As research and development of AI technology grows stronger, companies are constantly finding new potential applications, but also face the risks of overly intelligent machines that have long been the subject of dystopian sci-fi films. The U.S. and China are seen as the two leading countries for AI technology and development. The U.S. leads the development side with over 1,000 AI-related companies including Google, Amazon, Microsoft,…

Beginners

Useful Japanese Language Resources for Beginners

The most useful and important way of integrating into a culture is to learn the language. For people who are thinking of going to Japan for business, I would highly recommend for you to learn the basics. Chances are the people you encounter will speak relatively good English but it sets a good impression if you know some of the fundamentals. For example, if someone asks if you are doing well you can reply with げんきです (genki-desu) and it sets up a more intimate connection. This may sound obvious, but first impressions are everything in Japan. Knowing the language is advantageous, it will help you stand out and ensure that…