Work in Japan

Marketing in Japan

How to Build Customer Trust in Japan

2020.02.27 www.gloture.co.jp

The Japanese market is the third largest in the world, so the competition is stiff. If you want to find your place in the sun when doing business in Japan, building and maintaining trust is essential. People are looking for reliable companies and entrepreneurs, their behavior will change depending on whether they trust a brand or not. Note that you can start building trust before you set a branch in Japan (thanks to your network, for example). Why Trust Matters in Japan The Edelman Trust Barometer is a useful source of information for companies. It analyzes markets and usually compares it with other countries, and it pointed out that yes,…
Challenges

Set Up A Branch in Japan: Pros And Cons

2020.02.17 www.gloture.co.jp

Before setting a branch in Japan, you should be aware of the business culture there. Japanese people are notoriously hardworking. This is one of the many explanations why they have such high economic growth and are more advanced than other countries. However, the work culture of a Japanese white-collared worker is known for their long work hours, and there have been cases of employees literally being worked to death (called karōshi). Still, stories like this should not scare you away from pursuing a career in Japan. There are many opportunities for foreigners there and the Japanese government is making an effort to decrease its ridiculous long work hours. Cons Long…