The Japanese market is the third largest in the world, so the competition is stiff. If you want to find your place in the sun when doing business in Japan, building and maintaining trust is essential. People are looking for reliable companies and entrepreneurs, their behavior will change depending on whether they trust a brand or not. Note that you can start building trust before you set a branch in Japan (thanks to your network, for example). Why Trust Matters in Japan The Edelman Trust Barometer is a useful source of information for companies. It analyzes markets and usually compares it with other countries, and it pointed out that yes,…