Content Marketing

Marketing in Japan

Why Every Startup Needs a Content Marketing Plan and Strategy

It’s a no brainer that an international startup might lack in budget for marketing purposes and might also be short on resources as well, especially in a country like Japan. Both these factors hold them back and stop them from competing against their bigger competitors in the game. They only have two things to rely upon: big ideas and hard work. Additionally, they have to jostle for space in a sector like the Japanese market where new players get introduced on a daily basis. More so, startups also take into account the constantly changing behavior and preferences of customers. Without doing this, it would not be possible to deliver what…