influencer Japan

Marketing in Japan

YouTube Marketing in Japan: Tips & Tricks

Do you think your audience is not on YouTube? Let me tell you that you are wrong. More than 2 billion users watch or upload videos, which represents almost 1/3 of the Internet. 95% of the world’s population can create an account since it is accessible in 80 different languages and 100 countries. But what about Japan specifically?  YouTube in Japan: Data YouTube was launched in Japan in 2007. A decade later, it had a penetration rate of over 90% among Japanese aged 13 to 29 years old (2019, Statista). However, the rate was 41% for people in their 60s – which is almost half of them, when we think…