More foreign companies are setting a branch in Japan, but they struggle to adapt to the local culture. The country is geographically isolated and its people give much importance to traditions and Japanese uniqueness (the nihonjinron logic), so it is not easy to understand and follow the untold rules – especially in a business setting. It is even more difficult for Japanese companies, who don’t always know how to deal with another culture. With globalization, however, enterprises will have to overcome those problems and be more opened to the world. Why Japan Experiences Difficulties Japanese companies struggle more at a global level than other multinationals. They lack global human capital since…