business

Set up a Company in Japan

How to Build Your Network in Japan

2020.03.06 www.gloture.co.jp

Whether you want to do business in Japan or already work there, networking is essential to achieve success. But how to build and feed your network in Japan? Places First, even though social media is essential, it is not easy to expand your network well without actually meeting people. Not only in Japan, but everywhere else: if you overlook the importance of physical contact, your number of connections will not increase very fast, or not increase at all. But Japan has some specificities concerning the places you should go to meet professionals. Nomikai The word nomikai means ‘gathering to drink’ and it is a big part of the Japanese (business)…
Strategy for success

What Business Loyalty Means in Japan

2020.03.05 www.gloture.co.jp

When we think about Japanese workers, we imagine someone working hard, all day long and who never misses work. It is called being loyal to one’s company, and it is a core value in Japan. But it does not apply only to companies, but also to suppliers or customers. Therefore, if you want to enter the Japanese market or work in Japan, you will have to understand what loyalty means and how people display it.  Seller – Buyer It is fundamental for Japanese salespeople to build a strong relationship with buyers – and it is part of their jobs. As a consequence, many buyers have only one supplier for specific…
Work in Japan

Business Cards in Japan: Theory & Practice

2020.03.03 www.gloture.co.jp

Whoever wants to do business in Japan heard about business cards and their tacit rules. If you master the Japanese culture, people will certainly have a better image of you. Instead of being the gaijin (foreigner) who wants to do business, you show that you put your shoulder to the wheel and value the Japanese culture, not only the Japanese market. The exchange of business cards (meishi koukan 名刺交換) is an essential element since a real business relationship cannot be built without it. But too many rules seem to exist: are they truly followed by businessmen?  Business Cards Rules　名刺のルール (meishi no ruuru) First, let’s see what Japanese and foreigners are…
Marketing in Japan

How to Have Your Business Succeed in Japan

2020.02.25 www.gloture.co.jp

Japan is the third largest world economy, behind the United States and China. It has a sizeable population and a ready market, as well as other factors ready and available to help a business grow. However, Japan has been classified as one of the most difficult places to establish a business and succeed, when compared to other industrialized nations. Despite this, many companies have seen huge successes in the Japanese market. The truth of the matter is that setting up a business in Japan, as with most countries, requires significant up-front work. Starting a business in Japan isn’t difficult and does not require huge startup costs. If you have a…