Automotive Industry: When Japan Drives Us to the Future

If you have ever done some Great Tokyo walks, you must have seen amazing and very expensive cars in abundance. Because Japan is known for its advances in technology, it is not surprising that cars are becoming more connected and more futuristic. High-performance cars are flourishing since the 2000s, with companies like Toyota, Honda or Nissan, but also Mitsubishi, Mazda, Subaru, Nexus, etc. Those companies surprised us with more design and developed vehicles, and they will not stop there. So what does the automotive industry look like today and what will it look like in the future? The Japanese Automotive Industry The best Japanese automotive companies are known globally, and…

Marketing in Japan

The Best Japanese Website Design

The characteristics of a good website design are not the same depending on countries. Making the right decisions will increase traffic and improve your company’s image. A great website in Europe will be seen as sad in Japan, colors don’t have the same meaning, numbers neither… If users are familiar with your design, they will trust the brand better and stay longer. So let’s see what the best websites look like in Japan and how to improve yours. Case Study: Starbucks English version As we can see, the style is more refined, whitespace filled. There is less text, almost none. A big font size is used for the main information…