When we think about Japanese workers, we imagine someone working hard, all day long and who never misses work. It is called being loyal to one’s company, and it is a core value in Japan. But it does not apply only to companies, but also to suppliers or customers. Therefore, if you want to enter the Japanese market or work in Japan, you will have to understand what loyalty means and how people display it.  Seller – Buyer It is fundamental for Japanese salespeople to build a strong relationship with buyers – and it is part of their jobs. As a consequence, many buyers have only one supplier for specific…