Japan seems to be a country far from France both geographically and culturally. The differences between the two countries can put a stop to one’s ambition to enter the Japanese market. From the way people eat to the way people trade, there are a lot to learn and to integrate. Still, there are many good reasons to do business in Japan. First, the population represents almost 2% of the total world population (in 2020), with more than 126 million people, including foreign residents. There are also a lot of strategic and cost advantages, like being able to set up a business entity relatively quickly, added to the fact that the…