Marketing

Crowdfunding in Japan

How to Write & Submit a Press Release in Japan

2020.04.02 www.gloture.co.jp

Press releases are not to be overlooked since it is a basic way to make your product known – whether you are doing crowdfunding or want to sell a good or service. Basically, you write all the essential information and send your text to press companies to attract new customers. It must be catchy and make readers want to buy your product, but not only. Here are the best tips for you to succeed! Benefits of Press Releases Why should you write and send a press release? It is a marketing method really effective, the cost is not very high but the impact on your sales is big. It will also…
Marketing in Japan

YouTube Marketing in Japan: Tips & Tricks

2020.03.16 www.gloture.co.jp

Do you think your audience is not on YouTube? Let me tell you that you are wrong. More than 2 billion users watch or upload videos, which represents almost 1/3 of the Internet. 95% of the world’s population can create an account since it is accessible in 80 different languages and 100 countries. But what about Japan specifically?  YouTube in Japan: Data YouTube was launched in Japan in 2007. A decade later, it had a penetration rate of over 90% among Japanese aged 13 to 29 years old (2019, Statista). However, the rate was 41% for people in their 60s – which is almost half of them, when we think…
Beginners

Japanese Influencers for Digital Marketing

2020.02.20 www.gloture.co.jp

The market is filled with companies trying to get the general public to buy their products and services over the competitors. How do you separate yourself from the rest? You have to figure out how to influence your audience that you are better than the rest. So how do you get your message out to thousands of people? If you are not already a large company with a large following on social media, it will be hard to achieve. Never Fear, For Influencers Are Here! Who and what are influencers? With the growth of social media use, the term “influencers” is being seen used more frequently by people with a…
Marketing in Japan

Tips for a Successful Advertising Campaign in Japan

2020.02.06 www.gloture.co.jp

You gathered information about the Japanese market and created the perfect product? Now, you have to find the best advertising campaign to make it known and to make people buy it. Simply transposing the traditional Western model is not a good idea, so you have to either create a new campaign or adjust your global campaign. But do not worry, here are some tips to success in your project. Advertisements on TV and Outdoor   Yes, Japanese advertisements are known to be “funny”, “weird”, or irrelevant. Still, there is some logic behind them. In America, ads are supposed to be straight to the point and to focus on the product…
Marketing in Japan

One Championship Enters into Japan with Successful Tokyo Press Conference

2018.08.28 www.gloture.co.jp

23 August 2018- Tokyo, Japan: Asia’s leading MMA organization ONE Championship held their first ever Japan press conference on August 23, 2018 at the Park Hyatt Tokyo in Shinjuku, Japan.   Partnering with Gloture, Tokyo’s leading creative agency made sure that ONE Championship’s first foray into the Japanese market was a complete success. Over 330+ people attended this press conference alone. Fans, media, photographers flooded the venue beyond max capacity. Not a single seat was left empty. One Championship's Press Conference The Start of One Championship's Press Conference. #weareone #onechampionship #MMA #Tokyo #Japan Japanese Market Entry Strategy – Glotureさんの投稿 2018年8月24日金曜日   “Yesterday’s Press Conference for ONE Championship Japan was amazing!…