meaning

Marketing in Japan

What Color To Make Your Japanese Website

What was your process for designing your website? Did you look up the common trends in other websites for companies in your area? Or did you focus on being unique? One of the most important things that may get overlooked when making a website is the color scheme. Certain colors hold special meanings in Asian cultures. For example, black traditionally represents sadness, fear, or even death. You will find that websites in Japan tend to stay away from darker tones. This may be a result of this belief, or maybe it is just because dark websites are hard to look at. Perhaps a mixture of both. So what color palettes…