What Color To Make Your Japanese Website?

What was your process for designing your website? Did you look up the common trends in other websites for companies in your area? Or did you focus on being unique? One of the more important things that may get overlooked when making a website is the color. Certain colors hold special meanings in Asian cultures.

For example in Japan black traditionally represents sadness, fear, or even death. You will find that websites in Japan tend to stay away from darker tones. This may be a result of this belief, or maybe it is just because dark websites are hard to look at. Perhaps a mixture of both. So what color palettes do the Japanese tend to go towards?

Let’s take a look at a few:

 More website examples can be found here

Looking here we can see that Japanese websites tend to stay on the lighter side, making use of flatter color tones. If you click on the link above, you will see that most of the websites shown have a tendency to go towards brighter colors. The most common theme however is making use of the color white. What does the color white mean in Japanese culture?

White represents purity and cleanliness. It can also represent mourning, but it is mainly associated more closely with the former meaning. Even without looking it up, the general image of Japanese people are clean and neat. If you have ever visited Japan you will find almost no trash cans, yet there is barely any litter. The way the Japanese websites are designed reflect this image of cleanliness. Websites will be neatly organized, won’t have overbearing color schemes, while still being visually pleasing to the eye.

If you are curious on what other colors mean in the Japanese culture, check out this helpful article!

Simple Tips To Remember:

  • Keep your website simple
  • To be safe, stay away from only using darker colors
  • Use flatter color tones to make your website easier to look at
  • A lighter color palette is commonly used


About  Gloture

Gloture is a Tokyo-based creative PR & Marketing agency offering Japanese market entry services for overseas companies entering into Japan. For inquiries into event management and marketing services please contact us at info@gloture.co.jp