So you decided you want to expand your company to the Japanese market, but you don’t know where to start. Doing everything your own would be too risky, especially if you don’t know much about the Japanese business culture. It tends to be more strategic and thorough with their decisions and they really emphasize on building trust within business partnerships. Since the 1970s, more and more U.S. high-tech companies sought to enter the Japanese market in hopes to introduce cool innovative products to Japanese consumers and enjoy profitable business. Over the years as the Yutori’s (millennial’s) buying power increases towards online platforms, it is important to focus on the trending…