Even though digital marketing is a recent concept compared to other forms of marketing, it became an essential element for companies to attract customers. The number of Internet users increases every day, as the time spent in front of a screen. Still, digital marketing is not well developed in Japan, unlike in Europe or in America. It is certainly in progress, but Japan does not catch up its late, and here is the reason why. What Is Digital Marketing? First, digital marketing includes all forms of online strategy to reach brand awareness and increase the number of customers. Marketers use emails, social media, search engines, videos, websites, applications, etc. in…