The Best Ways to Market in Japan

You’re confident in your market potential in Japan, you say. But, the fact remains that you need to do your research to find the best method of penetrating that market. We’re going to cover some general points you’ll need to consider when breaking into the market in Japan.


1. Know the Language, Know the Culture

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According to a study in the CIA Factbook, 99% of the 125 million people living in Japan speaking Japanese exclusively. You need to have a translator on your team. Someone who has a deep, working knowledge of both cultural and consumer trends.

You will also need to employ customer service staff that speaks Japanese to offer a service beyond your competitors.


2. Showcase the Most Popular Items

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According to a study by McKinsey & Company, the four most popular product categories sold on Rakuten, Japan’s largest online marketplace are: beauty care, medicine, food and beverages, and electronics.

Shoppers in Japan also prefer to spend their money on lower-priced items. A comScore study revealed that more than half of all shoppers bought goods and services costing less than ¥20,000 (approx. $195).


3. Local Warehousing

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Ship your products quickly using a local warehouse. Japan’s entire landmass is smaller than the state of California. With such a small nation, it only takes 1-2 days for local sellers to ship their products to their customers.

In 2013, Accenture found that typical buyers in Japan expect same day delivery. Making use of local warehouses can allow you to keep that pace.


4. Create Diverse Support Channels to Foster Future Business

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Customers tend to leave positive reviews and become returnees when they can find support quickly – both online and offline. A study by Worldpay in 2015 found that 70% of Japanese shoppers looked online regarding payment-related queries, and over a third made use of customer support via telephone and email.

You might want to check on these channels to keep your shoppers happy.


5. Have Mobile-Friendly Content to Boost Conversion

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How important is it to have mobile friendly access to your content? Extremely. Why? Because there are more active mobile phones than there are people in Japan.

84% of the population shops through their mobile phones, and, in 2015, half of all e-commerce sales in Japan were made through a mobile device.



When it comes to English, the Japanese people struggle! You wouldn’t believe the panic and dismay when they want to purchase a product, but give up at the sight of the English language.

Gloture is a new class of promotion agency located in the heart of Tokyo. We specialize in helping overseas startups to launch products in the Japanese market.

As the top choice in our field, we will handle each step from start to finish. 

Get in touch today and let Gloture help your brand standout with huge success in Japan!