Beginners

Everything About Japanese Culture for Businessmen

2020.04.03 www.gloture.co.jp

If a foreign company wants to enter the Japanese market, learning the language is not enough. Even if you speak really well, faux pas slow down your business and harm your credibility. Whether you want to create a website, post on social media or meet professionals, there are a few things you should pay attention to. You can also read about the Japanese business etiquette to know the dos and don’ts when participating in professional meetings. Colors Color meanings change depending on countries and sometimes regions, so it is important to know them in order to avoid delivering the wrong message. Black: both positive and negative, it represents elegance, sexuality…

How to Successfully Promote Your Crowdfunding Campaign in Japan

2020.03.31 www.gloture.co.jp

Choosing crowdfunding as a way to raise funds has many benefits, you can achieve a lot without asking a lender to back you. But the fear of failure prevents many entrepreneurs to jump in at the deep end. Is it your case? This is why we gathered the best tips to successfully promote your campaign. Advertise Your Product Using SNS Social media networks take a bigger and bigger place over the years, in Japan like in the rest of the world. Check out what platforms are popular among Japanese, and let’s get started. The main point when using SNS for a crowdfunding campaign is to generate enthusiasm and confidence in…

Japanese Influencers for Digital Marketing

2020.02.20 www.gloture.co.jp

The market is filled with companies trying to get the general public to buy their products and services over the competitors. How do you separate yourself from the rest? You have to figure out how to influence your audience that you are better than the rest. So how do you get your message out to thousands of people? If you are not already a large company with a large following on social media, it will be hard to achieve. Never Fear, For Influencers Are Here! Who and what are influencers? With the growth of social media use, the term “influencers” is being seen used more frequently by people with a…

Crowdfunding: How to Succeed & Why Many Have Failed

2020.02.10 www.gloture.co.jp

Launching a crowdfunding campaign seems attractive, but do not rush: it is essential to know how it works and how to succeed. You might regret your mistakes, especially if you strongly believed in your project. If you are curious to see what kinds of products are successfully funded in Japan and what can be the results, check out our article here. Attract Supporters To reach your goal, you want to attract the maximum of supporters, or to attract big investors (‘angel investors’): it is important to know what they are looking for. But first, you need to find a catchy title and describe your project in detail. If possible or…

What You Should Know About the Japanese Business Etiquette

2020.02.06 www.gloture.co.jp

Learning how to behave in a business context is essential to stacking all the odds in your favor, but it can also look complex because of all the small details you have not thought of. Here is an explanation of some of them, the ones you should know before meeting Japanese businessmen. Introduction and Greetings The first time you meet people, you will have to bow and greet them in a certain way. Usually, you have to shake hands while bowing, but you can also just bow, depending on the habits of the person in front of you. Saying “hello” in Japanese generally leaves a good impression, like knowing how…

Six Tips to Ready Your Crowdfunding Campaign for Expansion Into the Japanese Market

2019.08.07 www.gloture.co.jp

So your company just successfully funded its crowdfunding campaign on Kickstarter or Indiegogo. Congratulations! Maybe you’ve already started manufacturing of your product or even sales to consumers. Now’s the time to look into expanding to the Japanese market. If you want to succeed, you’re going to want to avoid the mistakes of companies that have come before you. You also should follow these six tips on how to best prepare your entry strategy into Japan. 1) Do your research The first step any company should take before stepping foot in Japan is substantial market research. This means understanding your sector in Japan, the existing competitors, and the needs of Japanese…

Spotlight on the AI Market in Japan

2019.08.05 www.gloture.co.jp

One of the most promising tech trends of the near future is AI, or Artificial Intelligence. Definitions of what exactly AI is varies, but generally the term refers to computer systems’ technologies that are able to perform functions that replicate human intelligence and thought. As research and development of AI technology grows stronger, companies are constantly finding new potential applications, but also face the risks of overly intelligent machines that have long been the subject of dystopian sci-fi films. The U.S. and China are seen as the two leading countries for AI technology and development. The U.S. leads the development side with over 1,000 AI-related companies including Google, Amazon, Microsoft,…

Useful Japanese Language Resources for Beginners

2019.07.29 www.gloture.co.jp

The most useful and important way of integrating into a culture is to learn the language. For people who are thinking of going to Japan for business, I would highly recommend for you to learn the basics. Chances are the people you encounter will speak relatively good English but it sets a good impression if you know some of the fundamentals. For example, if someone asks if you are doing well you can reply with げんきです (genki-desu) and it sets up a more intimate connection. This may sound obvious, but first impressions are everything in Japan. Knowing the language is advantageous, it will help you stand out and ensure that…