Startup Opportunities in Japan

Crowdfunding in Japan

How to Write & Submit a Press Release in Japan

2020.04.02 www.gloture.co.jp

Press releases are not to be overlooked since it is a basic way to make your product known – whether you are doing crowdfunding or want to sell a good or service. Basically, you write all the essential information and send your text to press companies to attract new customers. It must be catchy and make readers want to buy your product, but not only. Here are the best tips for you to succeed! Benefits of Press Releases Why should you write and send a press release? It is a marketing method really effective, the cost is not very high but the impact on your sales is big. It will also…
Marketing in Japan

Japan – The Most Popular Social Media Networks in 2020

2020.03.30 www.gloture.co.jp

In this digital era, SNS marketing is essential – and even vital for companies. But a social media popular in 2019 will not necessarily be popular in 2020. We saw what the trends were in 2018, here is the situation nowadays. Don’t overlook one of those platforms, your (potential) customers love them! Overview From 2016 to 2019, there is a general growth of monthly active users (MAU), except on Twitter (who did not communicate any official data from 2017 to 2019) and Facebook (loss of 2 million MAU, from 28 to 26 million), according to Gaiax. Facebook Even though Facebook is less popular in Japan, at a world scale, Facebook’s…
AI

Improved Facial Recognition: Should You Be Scared or Happy?

2020.03.26 www.gloture.co.jp

Facial recognition technology has spread rapidly in Japan as in the rest of the world. You can unlock your smartphone, tablet or computer with your facial features, but it does not stop there. Companies and governments benefit from this new technology too. But will it lead to mass surveillance? Let’s review the situation. How Does Facial Recognition Work? Of course, it’s not specific to Japan. But if you are new to this technology, here is a simple explanation of how it works. Facial recognition was developed to improve safety – but it does not improve privacy, unfortunately. It is also more convenient, so most smartphones are nowadays equipped with a…
Marketing in Japan

YouTube Marketing in Japan: Tips & Tricks

2020.03.16 www.gloture.co.jp

Do you think your audience is not on YouTube? Let me tell you that you are wrong. More than 2 billion users watch or upload videos, which represents almost 1/3 of the Internet. 95% of the world’s population can create an account since it is accessible in 80 different languages and 100 countries. But what about Japan specifically?  YouTube in Japan: Data YouTube was launched in Japan in 2007. A decade later, it had a penetration rate of over 90% among Japanese aged 13 to 29 years old (2019, Statista). However, the rate was 41% for people in their 60s – which is almost half of them, when we think…
Marketing in Japan

Marketing to Seniors in Japan: a Golden Opportunity

2020.03.13 www.gloture.co.jp

Japan is experiencing a super-aging society, in every area. In 2017, 35.2 million inhabitants were 65 or older. In 2020, it is supposed to grow to 36.2 million (according to Statista). It represents a huge opportunity for marketers, should they find the right way to reach out to the elderly. Nowadays, advertising campaigns which target seniors are quite offensive and aim at solving problems related to age only, like safer bathtubs or adult diapers. But people don’t stop living and having fun after 60 years old, they do more than just staying at home and playing go. Situation in Japan Japan has a huge amount of data concerning the elderly,…
Set up a Company in Japan

How to Build Your Network in Japan

2020.03.06 www.gloture.co.jp

Whether you want to do business in Japan or already work there, networking is essential to achieve success. But how to build and feed your network in Japan? Places First, even though social media is essential, it is not easy to expand your network well without actually meeting people. Not only in Japan, but everywhere else: if you overlook the importance of physical contact, your number of connections will not increase very fast, or not increase at all. But Japan has some specificities concerning the places you should go to meet professionals. Nomikai The word nomikai means ‘gathering to drink’ and it is a big part of the Japanese (business)…
Marketing in Japan

How to Have Your Business Succeed in Japan

2020.02.25 www.gloture.co.jp

Japan is the third largest world economy, behind the United States and China. It has a sizeable population and a ready market, as well as other factors ready and available to help a business grow. However, Japan has been classified as one of the most difficult places to establish a business and succeed, when compared to other industrialized nations. Despite this, many companies have seen huge successes in the Japanese market. The truth of the matter is that setting up a business in Japan, as with most countries, requires significant up-front work. Starting a business in Japan isn’t difficult and does not require huge startup costs. If you have a…
Crowdfunding in Japan

Reward-Based Crowdfunding in Japan: Pros, Cons & Tips

2020.02.20 www.gloture.co.jp

Reward-based crowdfunding attracts many investors as many entrepreneurs, not without reason. The volume raised through this type of crowdfunding in 2016 was estimated at USD 2.08 billion in Asia-Pacific  (The 2nd Asia Pacific region alternative finance industry report, 2017). It is a good opportunity for backers to have goods or services at a discounted price, before everyone and/or limited editions. To know what a project initiator can achieve through crowdfunding in Japan, click here! Types of reward For this model, there are three types of reward: Pre-order: the initiator offers his product before its release. Service: the initiator offers a service in exchange for the money raised. Recognition: the initiator thanks his…
Startup Opportunities in Japan

New Channel For Selling Your Kickstarter & Indiegogo Hits Products in Japan

2020.02.17 www.gloture.co.jp

If your products are successful at the international level on Kickstarter and Indiegogo, it can be successful in Japan too. But to enter the Japanese market, you need knowledge, you need to master the Japanese language or to hire people who do. You need a good advertising campaign which matches people’s expectations, values and ideals. This is where we can help. We offer Crowdfunding Support and PR (Public Relation) & Digital Marketing Services, all under one roof. Also, we offer to launch your product on our e-commerce website, without any upfront fee. There is no initial cost, we support your project and we promote it in Japanese. Why us? Whether…