Strategies for successful marketing

Marketing in Japan

Understanding Japanese Consumers and Their Technological Interests

2019.07.05 www.gloture.co.jp

According to the World Bank, Japan is ranked as the third largest economy in the world. If you are a technology company trying to enter the Japanese market, there are some things you need to understand before you begin. Even the most successful companies, such as Apple, had difficulty penetrating through the Japanese market with their products at first. Japanese consumers are known to be very selective with high expectations. We will discuss below some of the many things they look for in a tech product.   Details As more and more Japanese consumers actively search for the most unique tech products, it is important for your product design to not only…
Marketing in Japan

What Color To Make Your Japanese Website

2018.10.23 www.gloture.co.jp

What was your process for designing your website? Did you look up the common trends in other websites for companies in your area? Or did you focus on being unique? One of the most important things that may get overlooked when making a website is the color scheme. Certain colors hold special meanings in Asian cultures. For example, black traditionally represents sadness, fear, or even death. You will find that websites in Japan tend to stay away from darker tones. This may be a result of this belief, or maybe it is just because dark websites are hard to look at. Perhaps a mixture of both. So what color palettes…
Marketing in Japan

Japan’s Most Popular Social Media Networks

2018.03.23 www.gloture.co.jp

You will be hard pressed to find a business with no presence on social media outlets. Using social media networks is a quick and easy way to connect with customers and promote yourself. Japan currently has 86% internet users. It boasts the 4th largest user numbers behind China, U.S., and India. Mobile users, amusingly enough, is over 120%. The average individual in Japan makes use of more than one mobile phone. Also, the majority of the Japanese population make use of their phone to access social media platforms over other internet capable devices. With that much internet and mobile phone usage, social media presence is paramount. But, what platforms are…
Marketing in Japan

5 Things You Need to Know When Marketing to Japanese Consumers

2018.03.18 www.gloture.co.jp

Japan has faced a significant shift in consumer behavior within the past decade, notably among the younger generation. Corporations hoping to grow their business within the Japanese market are compelled to recognize and adapt to the new, less materialistic attitudes of Japanese youth. When it comes to businesses and brands, Japanese customers have a powerful preference for physical presence and establishment. However, with an understanding of the following principles, the difficulty of opening shop in Japan can be eased. #1: Accept The Current Reality of Customer Dynamics Until just recently, there were many tidbits of ‘understood wisdom’ concerning Japanese consumers: They buy domestic, they don’t spend much on in-home luxuries,…