Marketing in Japan

How to Have Your Business Succeed in Japan

Japan is the third largest world economy, behind the United States and China. It has a sizeable population and a ready market, as well as other factors ready and available to help a business grow. However, Japan has been classified as one of the most difficult places to establish a business and succeed, when compared to other industrialized nations. Despite this, many companies have seen huge successes in the Japanese market. The truth of the matter is that setting up a business in Japan, as with most countries, requires significant up-front work. Starting a business in Japan isn’t difficult and does not require huge startup costs. If you have a…

AI

The Most Futuristic Japanese Tech: Today or Tomorrow?

Modern-day society is called ‘society 5.0’, information is added to the stages of human development. With VR, IoT, AI, etc., technology has never looked so futuristic. Japan has always surprised people with its new tech, no one can disagree. Japan’s population is declining, but not its capacity to innovate. Not to be outdone, the government strongly supports the R&D and enacts reforms in favor of innovation (with The National Strategic Special Zones, which facilitate foreign companies to invest in Japan, for example). So what has Japan accomplished, what does this new society look like and will look like in a few years? Today’s Tech Earprint (ERGO) This new technology was presented…

Marketing in Japan

Make A Big Splash In The Japanese Market With A Press Conference

Why Are Press Conferences Important? A press conference allows an organization to make large, or important announcements directly to any journalists in attendance. Journalists also have the chance to interact with executives from the organization directly and get an immediate answer to their questions (if they get the chance to ask). Since the only other option for these journalists is to set up an appointment to get an interview individually, a press conference is beneficial for both parties. The timing of your press conference is important. Is there any other press conferences being done around the time of yours? If there is, even if this press conference is for an…

VR

Virtual Reality in Japan: Benefits & Challenges

Virtual Reality or VR has started to become more widely used throughout the world. Japan is no exception, after all, how could a country that is known for its advanced technology not take advantage of something as promising? With that being said, there is still a long way to go for VR to enter the mainstream market. As it stands, it is mainly being used by a dedicated but ultimately niche audience. The utilization of VR in Japan is most likely similar to how other countries are using it as well. Virtual Reality and Augmented Reality First, it is essential to differentiate AR from VR.  The former does not give…

Crowdfunding in Japan

Reward-Based Crowdfunding in Japan: Pros, Cons & Tips

Reward-based crowdfunding attracts many investors as many entrepreneurs, not without reason. The volume raised through this type of crowdfunding in 2016 was estimated at USD 2.08 billion in Asia-Pacific  (The 2nd Asia Pacific region alternative finance industry report, 2017). It is a good opportunity for backers to have goods or services at a discounted price, before everyone and/or limited editions. To know what a project initiator can achieve through crowdfunding in Japan, click here! Types of reward For this model, there are three types of reward: Pre-order: the initiator offers his product before its release. Service: the initiator offers a service in exchange for the money raised. Recognition: the initiator thanks his…

Beginners

Japanese Influencers for Digital Marketing

The market is filled with companies trying to get the general public to buy their products and services over the competitors. How do you separate yourself from the rest? You have to figure out how to influence your audience that you are better than the rest. So how do you get your message out to thousands of people? If you are not already a large company with a large following on social media, it will be hard to achieve. Never Fear, For Influencers Are Here! Who and what are influencers? With the growth of social media use, the term “influencers” is being seen used more frequently by people with a…

Startup Opportunities in Japan

New Channel For Selling Your Kickstarter & Indiegogo Hits Products in Japan

If your products are successful at the international level on Kickstarter and Indiegogo, it can be successful in Japan too. But to enter the Japanese market, you need knowledge, you need to master the Japanese language or to hire people who do. You need a good advertising campaign which matches people’s expectations, values and ideals. This is where we can help. We offer Crowdfunding Support and PR (Public Relation) & Digital Marketing Services, all under one roof. Also, we offer to launch your product on our e-commerce website, without any upfront fee. There is no initial cost, we support your project and we promote it in Japanese. Why us? Whether…

Challenges

Set Up A Branch in Japan: Pros And Cons

Before setting a branch in Japan, you should be aware of the business culture there. Japanese people are notoriously hardworking. This is one of the many explanations why they have such high economic growth and are more advanced than other countries. However, the work culture of a Japanese white-collared worker is known for their long work hours, and there have been cases of employees literally being worked to death (called karōshi). Still, stories like this should not scare you away from pursuing a career in Japan. There are many opportunities for foreigners there and the Japanese government is making an effort to decrease its ridiculous long work hours. Cons Long…

Marketing in Japan

What You Need to Know About Digital Marketing in Japan

Even though digital marketing is a recent concept compared to other forms of marketing, it became an essential element for companies to attract customers. The number of Internet users increases every day, as the time spent in front of a screen. Still, digital marketing is not well developed in Japan, unlike in Europe or in America. It is certainly in progress, but Japan does not catch up its late, and here is the reason why. What Is Digital Marketing? First, digital marketing includes all forms of online strategy to reach brand awareness and increase the number of customers. Marketers use emails, social media, search engines, videos, websites, applications, etc. in…

Beginners

Crowdfunding: How to Succeed & Why Many Have Failed

Launching a crowdfunding campaign seems attractive, but do not rush: it is essential to know how it works and how to succeed. You might regret your mistakes, especially if you strongly believed in your project. If you are curious to see what kinds of products are successfully funded in Japan and what can be the results, check out our article here. Attract Supporters To reach your goal, you want to attract the maximum of supporters, or to attract big investors (‘angel investors’): it is important to know what they are looking for. But first, you need to find a catchy title and describe your project in detail. If possible or…