SMACHZ Enters into Japan with Successful Exhibition at TOKYO GAME SHOW 2018

2018.09.26 www.gloture.co.jp

20th – 23rd September 2018- Chiba, Japan: SMACH Z provides gamers the newest way to play PC games, radically redefining portable gaming by bringing your favorite PC games with you. Anywhere, anytime. This year SMACH Z partnered with Gloture to take part in the 2018 Tokyo Game Show that was hosted at Makuhari Messe in Chiba, Japan. The 2018 Tokyo Game Show had a record-breaking amount of attendees. Over 298,000 people in attendance, which is an amazing improvement over last year (254,311 attendees). At the SMACH Z booth it was nonstop action! A big thank you to all of the backers from Kickstarter, people who heard about SMACH Z through previous press…

One Championship Enters into Japan with Successful Tokyo Press Conference

2018.08.28 www.gloture.co.jp

23 August 2018- Tokyo, Japan: Asia’s leading MMA organization ONE Championship held their first ever Japan press conference on August 23, 2018 at the Park Hyatt Tokyo in Shinjuku, Japan. Partnering with Gloture, Tokyo’s leading creative agency made sure that ONE Championship’s first foray into the Japanese market was a complete success. Over 330+ people attended this press conference alone. Fans, media, photographers flooded the venue beyond max capacity. Not a single seat was left empty. One Championship's Press Conference The Start of One Championship's Press Conference. #weareone #onechampionship #MMA #Tokyo #Japan Japanese Market Entry Strategy – Glotureさんの投稿 2018年8月24日金曜日 “Yesterday’s Press Conference for ONE Championship Japan was amazing!…

Campfire, Japan’s Largest Crowdfunding Platform – Is it for Me?

2018.07.07 www.gloture.co.jp

As we all know, crowdfunding is the means to finance a project using large groups of people, rather than a handful of loans or investors. Particularly in Japan, crowdfunding continues to grows in popularity. Considered the largest Japanese crowdfunding site, Campfire boasts an impressive number of successfully funded campaigns. But, how much money were those campaigns able to raise? How many campaigns were not able to reach their goals? And, what does all of this actually mean for the campaign runner? SUCCESS RATE First, let’s look at the percentage of successful campaign run on Campfire. The site doesn’t directly share the success rate of projects run on their platform….

Crowdfunding Success Rates in Japan

2018.07.06 www.gloture.co.jp

Have an idea you know people will love? Don’t have the startup capital to start your idea? Then you should crowdfund that idea, most people would say. You get to show the world your concept, and accrue the funds necessary to realize that concept without having to worry about bank loans or investor demands. But what are your chances at actually succeeding, and fully funding your project? The short answer: 30%. Roughly two-thirds of projects fail to get funding! But, is this true around the world? Let’s take a quick look, comparing two of the world’s largest economic powerhouses. America American crowdfunding allows global ventures, attracting investors and drafters…

Opening a Business Bank Account In Japan is Easier Than You Think

2018.05.25 www.gloture.co.jp

Everyone knows that a bank is the place where money is saved for future purposes. It is a financial institution that accepts money for people for the purpose of lending and investment and also withdrawal which can be done by cash, check, or a draft. Banks can be used by individuals, a group of people, or businesses. Banks in all countries in the world operate business bank accounts, but we will be focusing on business bank accounts within Japan. Individuals who wish to start a business in Japan often wonder if they should use their personal bank accounts for their businesses or not. The advisable thing is to open a…

5 Steps to Launching a Successful ICO In Japan

2018.05.25 www.gloture.co.jp

ICO is an acronym for Initial Coin Offering. It is an unregulated way by which funds are raised for a new cryptocurrency venture. It is usually used by businesses that are still in the infancy stages to bypass the regulated and challenging process which are mandated by banks and/or venture capitalists. Investors pre-allocate some quantity of cryptocurrency in the form of tokens in exchange for other cryptocurrencies like Ethereum and Bitcoin. If the ICO’s funding goal is met and the project becomes launched successfully, the tokens then become the functional units of cryptocurrency. This means that a function of ICO is to enable a cryptocurrency launch through procuring funds for…

What Your Startup Needs to Know About Launching An ICO In Japan

2018.05.24 www.gloture.co.jp

Now that Japan is planning to release guidelines that are favorable to the cryptocurrency business, it is an opportunity to launch an ICO over there. ICO, called Initial Coin Offering, is a way by which new projects sell their crypto tokens against cryptocurrencies like the Ethereum and Bitcoin. An ICO is like a crowd funding platform, whereby a company offers something in exchange for a sum of money which is then used for different investments. However, in this case, what is being offered in exchange by the company is a virtual currency. If your startup wants to launch an ICO in Japan, there are some things you need to know….

Why Every Startup Needs a Content Marketing Plan and Strategy

2018.03.30 www.gloture.co.jp

It’s a no brainer that an international startup might lack in budget for marketing purposes and might also be short on resources as well, especially in a country like Japan. Both these factors hold them back and stop them from competing against their bigger competitors in the game. They only have two things to rely upon: big ideas and hard work. Additionally, they have to jostle for space in a sector like the Japanese market where new players get introduced on a daily basis. More so, startups also take into account the constantly changing behavior and preferences of customers. Without doing this, it would not be possible to deliver what…

Are You Planning On Expanding Your Business Base? How About Japan?

2018.03.30 www.gloture.co.jp

Japan has been the world’s third-largest economy and 20 million Internet users and 50 million mobile phone users; Japan has a lot to offer for international businesses. Japan holds or represents 10% of the world’s economy and has an e-commerce sale that reached $120 billion in 2017. The future of e-commerce sale opportunities in Japan are increasing. Japan has a strong population of middle-class consumers that embrace new technologies and have a high disposable income; which is why Japan is suitable for international businesses offering premium goods or services or innovative solutions that are digitally focused. So, if you are planning to expand into Japan, we have listed below some…

How To Start a Company in Japan?

2018.03.29 www.gloture.co.jp

A western businessman looking to establish a business in Asia is like pouring a cup of water into the ocean; there are very few Asian countries that hold the interest in your business more than that of Japan. The fact that Japan as a business destination has lost some of the lusters that it enjoyed during the 1970s and 80s is far from true, in fact this country remains one of the world’s largest economies today. Japan is well known for foreigners looking the best place to do business. So, if you are thinking of starting your business in Japan below is a list of some of the things you…