Marketing in Japan

The Internet of Things (IoT) Market in Japan

The Internet of Things (IoT) is a network of physical objects, systems, platforms and applications that contain embedded technology to communicate and share intelligence with each other, the external environment and with people. The IoT market is supported by various growth drivers, surging a demand of collaborative robots and boosting economic growth. The rise of Lower Power Wide Area (LPWA) network technology, rising IoT platforms, as well as application and security spending are factors that are driving the IoT market. The global IoT Market is a fast growing one. According to a recent study published by Market Research Future, it is forecasted to see slow, steady growth by 2020. During…

Startup Opportunities in Japan

5 Top Japanese Startup Accelerators And VC Firms in Japan

When perusing the Japanese startup space, you will quickly discover that there are a significant number of venture capital firms and startup accelerators. Before partnering or doing business with any of them, you’ll need to carry out your own due diligence. Coincidentally, Gloture can help with that. In this article, we’ll briefly outline our top five picks of Japanese startup accelerators and VC firms, including a short introductory description of each.   OPEN NETWORK LAB This startup accelerator is similar to VC firm groundbreakers like TechStarts and Y Combinator. Based in Tokyo, Open Network Lab was established by the trio of, and Digital Garage. Their objective is to…

Marketing in Japan

Japan’s Most Popular Social Media Networks

You will be hard pressed to find a business with no presence on social media outlets. Using social media networks is a quick and easy way to connect with customers and promote yourself. Japan currently has 86% internet users. It boasts the 4th largest user numbers behind China, U.S., and India. Mobile users, amusingly enough, is over 120%. The average individual in Japan makes use of more than one mobile phone. Also, the majority of the Japanese population make use of their phone to access social media platforms over other internet capable devices. With that much internet and mobile phone usage, social media presence is paramount. But, what platforms are…

Marketing in Japan

5 Mistakes Foreign Companies Frequently Make When Entering The Japanese Market

Being observant and aware of mistakes other companies made when entering a new market can help you avoid those same mistakes. Learn from the actions and missteps of those that tried before you. Here are five of the most common mistakes companies have made when trying to enter Japan.   Not Employing a Bicultural Country Manager When you enter the Japanese market, it is always better to have someone on the payroll who understands both Japanese culture and business. Lacking a country manager, or having one who doesn’t understand the local business culture, no matter how clever they are, will leave you without effective means of communicating. Your country manager…


Company Culture Contrasts You’ll Find in Japan

Business practices and company culture are an ever evolving process. They adjust and shift based on surrounding factors and circumstances. Business strategies implemented under these difference circumstances all have their fair share of advantages and disadvantages. Japanese business culture is uniquely fascinating in how it differs from most western businesses. Their model tends to work well for them, but can be dumbfounding to those outside of the country. It’s nowhere near perfect, but understanding it can help you when doing business there. Let’s look at a few noteworthy differences in business culture found in Japan.   Gender Roles Expectations in Japan In 2012, the Global Gender Gap ranked Japan 101st…

Marketing in Japan

6 Mistakes to Avoid When Marketing in Japan

Are you a Japan-based entrepreneur, or planning to set up shop in The Land of the Rising Sun? Then pull up a chair and lend an ear. The Japanese market is a tough market to break into. But with sufficient preparation, you can succeed where others have failed. How might you fail? Well, you could do that by:   JUMPING IN BLIND You’re spending both time and money opening up a new business in a new market. If you want to reach your goals, you need to think things through, and create an efficient game plan. Track ROI metrics. Set a timeline. Make sure you’re on track as you progress….

Crowdfunding in Japan

Reward-based Crowdfunding in Japan

While still in its relative infancy stages, the Japanese crowdfunding market is gradually extending its reach. In March 2012, the launch of crowdfunding platform Readyfor triggered the spread of crowdfunding in Japan. Over 50 Japanese-language crowdfunding platforms have been created since then, according to a report by JSIF. There are three types of reward-based crowdfunding in Japan: donation, purchase, and investment. Each type is based on what sort of support one will receive for their campaign contributions. Let’s take a quick look at these three types.   DONATION TYPE Currently there are over 15 donation-type crowdfunding sites in Japan. Japan has community foundations located throughout the country. Many suggest these…

Crowdfunding in Japan

Crowdfunding-Opportunities For Business in Japan

Crowdfunding is not as new a concept in Japan as many would think. It has been used as a solid opportunity for many businesses in Japan. However, Kickstarter, a major foreign crowdfundng platform, has entered Japan and created a lot of hype among Japanese creators and entrepreneurs. The first Japanese crowdfunding service launched in 2011 and has seen tremendous growth. The market size of reward-based crowdfunding has tripled in the past two years. It is now estimated at making a profit of ¥8 million last year. The introduction of Kickstarter creates even more potential for profits and growth for new businesses.   HOW IS THIS AN OPPORTUNITY? The increased availability…

Marketing in Japan

The Best Ways to Market in Japan

You’re confident in your market potential in Japan, you say. But, the fact remains that you need to do your research to find the best method of penetrating that market. We’re going to cover some general points you’ll need to consider when breaking into the market in Japan.   1. Know the Language, Know the Culture According to a study in the CIA Factbook, 99% of the 125 million people living in Japan speaking Japanese exclusively. You need to have a translator on your team. Someone who has a deep, working knowledge of both cultural and consumer trends. You will also need to employ customer service staff that speaks Japanese…

Marketing in Japan

How to Find The Right Distributor in Japan?

Japan is the third largest economy in the world, and the value placed on imported goods is quite high. A study has shown that 19% of Japan’s total GDP comes from the importation of goods and services. As such, Japan is seen by many countries across the globe as a premium market for their goods and services. However, to take advantage of that market, you need specific international business knowledge, since strict regulations could stop you before you start. Selling in Japan can be challenging. Aside from the language and culture differences, there are a number of complex factors to consider when navigating market entry. For this reason, you’ll need…