Crowdfunding in Japan

The Top Three Crowdfunding Platforms in Japan

Advancements in technology have changed many aspects in business environments, one of which is how businesses can be financed. In the past, entrepreneurs and start-up companies relied heavily on banks and other similar financial institutions for funding. However, this has seen rapid change with the emergence of crowdfunding. The idea of crowdfunding is simple. Entrepreneurs can use various online platforms, such as Kickstarter, to solicit funds. Rather than large financial institutions, businesses directly present their ideas to everyday internet users and customers, as well as angel investors. This allows a lot more freedom and opportunity for the start-up business. Today, most Japanese start-ups and entrepreneurs rely heavily on crowdfunding for…

Marketing in Japan

Expected Challenges When Entering the Japanese Market

Investors around the world are always eager to do business in the Japanese market. This, of course, stems from the fertile economic environment and the flourishing opportunities foreign investors can find. With good SWOT (Strength, Weakness, Opportunity, Threat) analysis before entering, your success rate in the Japanese market is very high. However, there are unavoidable challenges waiting for any company looking to enter the Japanese market. Without the right creative and innovative team to guide them through these challenges, a company may be forced to abandon its operation. Let’s take a look at some of these challenges and how to handle them. Japan Specific Standards and Testing Requirements This is…

Crowdfunding in Japan

Successfully Crowdfund Your Product Again – In Japan!

Detailed planning and a forward thinking strategy are paramount when starting a business; it requires mapping out a targeted market that is guaranteed to be profitable in both the short and long term. When it comes to establishing a business, one of the most significant factors to consider is location. Nowadays, E-commerce and E-marketing have made it easy to establish and launch a business just about anywhere in the world. This has allowed a lot of new startups to grow quickly and successfully launch their products and services across the globe. But there is an untapped resource that can guarantee rapid business growth: Japan. Japan is the third largest economy…