e-commerce

Set up a Company in Japan

How to Meet Customers’ Needs When Shipping in Japan

2020.03.26 www.gloture.co.jp

The B2C e-commerce market represents a growing part of the total annual sales in Japan. Its two biggest platforms, Rakuten and Amazon, have a total annual sales estimated respectively at JPY 3.43 trillion (USD 31.7 billion) and JPY 2.75 trillion in 2019 (USD 25.42 billion). They offer amazing services, so consumers in Japan have high expectations concerning shipping or customer support. After we saw what the best methods of payment were in Japan, let’s focus on what you can do to improve your shipping service. What Customers Expect In Japan, customers expect a very fast delivery service. Usually, when they order on Amazon or Rakuten, they receive their parcel the…
Marketing in Japan

The Best Methods of Payment for Your Japanese E-Commerce Site

2020.03.19 www.gloture.co.jp

Japan is a cash-is-king society, with under 20 percent of contactless transactions (credit cards, rail passes, smartphone apps, etc.). Even when purchasing on e-commerce sites, cash payments remain frequent. While in the West, you don’t always have the choice but to pay by card, many Japanese websites offer several options. If you want to enter the Japanese market, you must understand that and meet customers’ expectations. Companies who don’t make this effort have a higher rate of shopping cart abandonment and lose many customers every day.  Online Shopping in Japan Statistics In Japan, the largest online market is fashion, but others such as the travel, electronic devices, food and beauty markets…
Set up a Company in Japan

Particularities of the Japanese Distribution System

2020.03.02 www.gloture.co.jp

Selling in Japan is different from selling in Europe or America. The distribution circuit is characteristic, with some barriers for imported products. Because of its sorts of tangled model, distribution in Japan has been misunderstood by other countries, leading to some trade problems and disputes. The model is changing, but the number of ‘mom-and-pop’ (speciality or semi-speciality) stores remains bigger than elsewhere, with around 373 thousand stores according to Statista (in 2014). So what does the distribution look like in Japan now? Stores in Japan There are three main types of stores, if we except the (semi-)speciality ones. Merchandise Stores (GMS) マーチャンダイズストアmaachandaizu stoa They specialize in ‘groceries, perishables, clothing, household…
Startup Opportunities in Japan

New Channel For Selling Your Kickstarter & Indiegogo Hits Products in Japan

2020.02.17 www.gloture.co.jp

If your products are successful at the international level on Kickstarter and Indiegogo, it can be successful in Japan too. But to enter the Japanese market, you need knowledge, you need to master the Japanese language or to hire people who do. You need a good advertising campaign which matches people’s expectations, values and ideals. This is where we can help. We offer Crowdfunding Support and PR (Public Relation) & Digital Marketing Services, all under one roof. Also, we offer to launch your product on our e-commerce website, without any upfront fee. There is no initial cost, we support your project and we promote it in Japanese. Why us? Whether…
Marketing in Japan

How to Sell Online in Japan

2018.03.14 www.gloture.co.jp

Technological advancements have made the world a global village, where transactions can take place from anybody, anywhere. Business in the 21st century is becoming increasingly fascinating with the continued emergence of e-commerce platforms. An e-commerce platform being, of course, a software application designed to enable business owners to manage the sales operation and payment of their business online. Selling your product or service online in Japan can be very easy if you have the right information and strategy to enter the market. Conversely, it can be highly competitive and difficult if you fail to carry out thoroughly enough research beforehand. The e-commerce market in Japan is among the largest and…