Marketing in Japan

Japan – The Most Popular Social Media Networks in 2020

In this digital era, SNS marketing is essential – and even vital for companies. But a social media popular in 2019 will not necessarily be popular in 2020. We saw what the trends were in 2018, here is the situation nowadays. Don’t overlook one of those platforms, your (potential) customers love them! Overview From 2016 to 2019, there is a general growth of monthly active users (MAU), except on Twitter (who did not communicate any official data from 2017 to 2019) and Facebook (loss of 2 million MAU, from 28 to 26 million), according to Gaiax. Facebook Even though Facebook is less popular in Japan, at a world scale, Facebook’s…

Set up a Company in Japan

How to Build Your Network in Japan

Whether you want to do business in Japan or already work there, networking is essential to achieve success. But how to build and feed your network in Japan? Places First, even though social media is essential, it is not easy to expand your network well without actually meeting people. Not only in Japan, but everywhere else: if you overlook the importance of physical contact, your number of connections will not increase very fast, or not increase at all. But Japan has some specificities concerning the places you should go to meet professionals. Nomikai The word nomikai means ‘gathering to drink’ and it is a big part of the Japanese (business)…