Crowdfunding in Japan

How to Write & Submit a Press Release in Japan

2020.04.02 www.gloture.co.jp

Press releases are not to be overlooked since it is a basic way to make your product known – whether you are doing crowdfunding or want to sell a good or service. Basically, you write all the essential information and send your text to press companies to attract new customers. It must be catchy and make readers want to buy your product, but not only. Here are the best tips for you to succeed! Benefits of Press Releases Why should you write and send a press release? It is a marketing method really effective, the cost is not very high but the impact on your sales is big. It will also…

How to Successfully Promote Your Crowdfunding Campaign in Japan

2020.03.31 www.gloture.co.jp

Choosing crowdfunding as a way to raise funds has many benefits, you can achieve a lot without asking a lender to back you. But the fear of failure prevents many entrepreneurs to jump in at the deep end. Is it your case? This is why we gathered the best tips to successfully promote your campaign. Advertise Your Product Using SNS Social media networks take a bigger and bigger place over the years, in Japan like in the rest of the world. Check out what platforms are popular among Japanese, and let’s get started. The main point when using SNS for a crowdfunding campaign is to generate enthusiasm and confidence in…

Reward-Based Crowdfunding in Japan: Pros, Cons & Tips

2020.02.20 www.gloture.co.jp

Reward-based crowdfunding attracts many investors as many entrepreneurs, not without reason. The volume raised through this type of crowdfunding in 2016 was estimated at USD 2.08 billion in Asia-Pacific (The 2nd Asia Pacific region alternative finance industry report, 2017). It is a good opportunity for backers to have goods or services at a discounted price, before everyone and/or limited editions. To know what a project initiator can achieve through crowdfunding in Japan, click here! Types of reward For this model, there are three types of reward: Pre-order: the initiator offers his product before its release. Service: the initiator offers a service in exchange for the money raised. Recognition: the initiator thanks his…

Crowdfunding: How to Succeed & Why Many Have Failed

2020.02.10 www.gloture.co.jp

Launching a crowdfunding campaign seems attractive, but do not rush: it is essential to know how it works and how to succeed. You might regret your mistakes, especially if you strongly believed in your project. If you are curious to see what kinds of products are successfully funded in Japan and what can be the results, check out our article here. Attract Supporters To reach your goal, you want to attract the maximum of supporters, or to attract big investors (‘angel investors’): it is important to know what they are looking for. But first, you need to find a catchy title and describe your project in detail. If possible or…

What You Can Achieve Through Crowdfunding in Japan

2020.02.05 www.gloture.co.jp

Expanding a customer community, launching a product for a lower price, customers themselves supporting the project, etc. Crowdfunding has so many advantages that it would be hard to list them all, so today we will focus on why it is a good opportunity to seize, why it is gaining in popularity in the world and in Japan, and what kinds of product are successful in 2020. What Is the Crowdfunding? Crowdfunding, as indicated in its designation, is the idea that the “crowd” participates in raising “fund” for a project. Investopedia defined it as “the use of small amounts of capital from a large number of individuals (called backers) to finance…

Six Tips to Ready Your Crowdfunding Campaign for Expansion Into the Japanese Market

2019.08.07 www.gloture.co.jp

So your company just successfully funded its crowdfunding campaign on Kickstarter or Indiegogo. Congratulations! Maybe you’ve already started manufacturing of your product or even sales to consumers. Now’s the time to look into expanding to the Japanese market. If you want to succeed, you’re going to want to avoid the mistakes of companies that have come before you. You also should follow these six tips on how to best prepare your entry strategy into Japan. 1) Do your research The first step any company should take before stepping foot in Japan is substantial market research. This means understanding your sector in Japan, the existing competitors, and the needs of Japanese…

2019 Japanese Tech Trends

2019.07.22 www.gloture.co.jp

Japan is one of the top leading countries in terms of technological advancement and innovation. Technological advancements such as contactless payments and an efficient train system have seamlessly blended into Japanese peoples’ day-to-day lives. As we move forward into the future, there are more and more demand for IOT devices, gaming console accessories, and much more. Here are some trends we have listed below and some products related to it: AI (Artificial Intelligence) / IOT (Internet of Things) AI and IOT has slowly been entering into peoples’ lives through virtual assistants such as Siri, Amazon Alexa/Echo, Google home, and many more. They were made to execute everyday simple tasks for…

Top Tech Gadget Websites Japanese Consumers Turn To

2019.07.17 www.gloture.co.jp

With so many tech products out there in the market, it is difficult to tell what Japanese consumers gravitate towards to. With hundreds of blog, media, and e-commerce websites out there, we have compiled a list of some of the top websites people look to for recommendations, opinions, and reviews. These websites will keep you up to date with everything you need to know. Media Websites Gizmodo Japan has been around since 2006 and they cover a wide range of technology, science, and design news . Their Youtube channel consists of reviews on new and upcoming products. The best part of their reviews? They quickly get straight to the…

Our Top 5 Best Selling Products and What You Can Learn About the Japanese Market

2019.07.09 www.gloture.co.jp

Since Gloture launched in 2015, we have released a large number of products on our Japanese e-commerce website, allowing Japanese consumers to enjoy a variety of the latest gadgets, accessories and lifestyle items from across the world that have been made possible with crowdfunding platforms like Kickstarter and Indiegogo. Naturally, some products are more successful than others. Our best performing items are those that effectively cater to Japanese people’s interests, improve their lives, offer innovative and unique products, that are well-designed, simple and WORK. To best illustrate these points, this post will look at Gloture’s five best-performing products from our e-commerce site and explain what each product does right, and what…

What Makes Gloture Different From Other Crowdfunding Companies in Japan?

2019.07.02 www.gloture.co.jp

So you decided you want to expand your company to the Japanese market, but you don’t know where to start. Doing everything your own would be too risky, especially if you don’t know much about the Japanese business culture. It tends to be more strategic and thorough with their decisions and they really emphasize on building trust within business partnerships. Since the 1970s, more and more U.S. high-tech companies sought to enter the Japanese market in hopes to introduce cool innovative products to Japanese consumers and enjoy profitable business. Over the years as the Yutori’s (millennial’s) buying power increases towards online platforms, it is important to focus on the trending…