Strategies for successful marketing

Beginners

Six tips to ready your crowdfunding campaign for expansion into the Japanese market

So your company just successfully funded its crowdfunding campaign on Kickstarter or Indiegogo. Congratulations! Maybe you’ve already started manufacturing of your product or even sales to consumers. Now’s the time to look into expanding to the Japanese market. If you want to succeed, you’re going to want to avoid the mistakes of companies that have come before you. You also should follow these six tips on how to best prepare your entry strategy into Japan. 1) Do your research The first step any company should take before stepping foot in Japan is substantial market research. This means understanding your sector in Japan, the existing competitors, and the needs of Japanese…

Challenges

Mistakes that big brands made when entering Japan

If your company decides that it wants to enter the Japanese market, that’s great news! You’ve taken the first step towards expanding your business and seeing success in Japan. However, before going forward, it is important to be aware of the traps and pitfalls of previous Japanese market entry strategies. There have been many giant global brands that tried to take on Japan and failed. Some wait for many years and try again successfully, while others remain notably absent in the minds of Japanese consumers. Here are some of the reasons for the failure of large companies’ entry into Japan. Consumer mistrust and lack of confidence One of the many…

Marketing in Japan

Understanding Japanese Consumers and Their Technological Interests

According to the World Bank, Japan is ranked as the third largest economy in the world. If you are a technology company trying to enter the Japanese market, there are some things you need to understand before you begin. Even the most successful companies, such as Apple, had difficulty penetrating through the Japanese market with their products at first. Japanese consumers are known to be very selective with high expectations. We will discuss below some of the many things they look for in a tech product.   Details As more and more Japanese consumers actively search for the most unique tech products, it is important for your product design to not only…

Marketing in Japan

Japan’s Most Popular Social Media Networks

You will be hard pressed to find a business with no presence on social media outlets. Using social media networks is a quick and easy way to connect with customers and promote yourself. Japan currently has 86% internet users. It boasts the 4th largest user numbers behind China, U.S., and India. Mobile users, amusingly enough, is over 120%. The average individual in Japan makes use of more than one mobile phone. Also, the majority of the Japanese population make use of their phone to access social media platforms over other internet capable devices. With that much internet and mobile phone usage, social media presence is paramount. But, what platforms are…

Marketing in Japan

5 Things You Need to Know When Marketing to Japanese Consumers

Japan has faced a significant shift in consumer behavior within the past decade, notably among the younger generation. Corporations hoping to grow their business within the Japanese market are compelled to recognize and adapt to the new, less materialistic attitudes of Japanese youth. When it comes to businesses and brands, Japanese customers have a powerful preference for physical presence and establishment. However, with an understanding of the following principles, the difficulty of opening shop in Japan can be eased. #1: Accept The Current Reality of Customer Dynamics Until just recently, there were many tidbits of ‘understood wisdom’ concerning Japanese consumers: They buy domestic, they don’t spend much on in-home luxuries,…

Marketing in Japan

How to Sell Online in Japan

Technological advancements have made the world a global village, where transactions can take place from anybody, anywhere. Business in the 21st century is becoming increasingly fascinating with the continued emergence of E-commerce platforms. An E-commerce platform being, of course, a software application designed to enable business owners to manage the sales operation and payment of their business online. Selling your product or service online in Japan can be very easy if you have the right information and strategy to enter the market. Conversely, it can be highly competitive and difficult if you fail to carry out thorough enough research beforehand. The E-commerce market in Japan is among the largest and…