Strategy for success

Marketing in Japan

How to Have Your Business Succeed in Japan

Japan is the third largest world economy, behind the United States and China. It has a sizeable population and a ready market, as well as other factors ready and available to help a business grow. However, Japan has been classified as one of the most difficult places to establish a business and succeed, when compared to other industrialized nations. Despite this, many companies have seen huge successes in the Japanese market. The truth of the matter is that setting up a business in Japan, as with most countries, requires significant up-front work. Starting a business in Japan isn’t difficult and does not require huge startup costs. If you have a…

Marketing in Japan

Make A Big Splash In The Japanese Market With A Press Conference

Why Are Press Conferences Important? A press conference allows an organization to make large, or important announcements directly to any journalists in attendance. Journalists also have the chance to interact with executives from the organization directly and get an immediate answer to their questions (if they get the chance to ask). Since the only other option for these journalists is to set up an appointment to get an interview individually, a press conference is beneficial for both parties. The timing of your press conference is important. Is there any other press conferences being done around the time of yours? If there is, even if this press conference is for an…

Crowdfunding in Japan

Reward-Based Crowdfunding in Japan: Pros, Cons & Tips

Reward-based crowdfunding attracts many investors as many entrepreneurs, not without reason. The volume raised through this type of crowdfunding in 2016 was estimated at USD 2.08 billion in Asia-Pacific  (The 2nd Asia Pacific region alternative finance industry report, 2017). It is a good opportunity for backers to have goods or services at a discounted price, before everyone and/or limited editions. To know what a project initiator can achieve through crowdfunding in Japan, click here! Types of reward For this model, there are three types of reward: Pre-order: the initiator offers his product before its release. Service: the initiator offers a service in exchange for the money raised. Recognition: the initiator thanks his…

Challenges

Set Up A Branch in Japan: Pros And Cons

Before setting a branch in Japan, you should be aware of the business culture there. Japanese people are notoriously hardworking. This is one of the many explanations why they have such high economic growth and are more advanced than other countries. However, the work culture of a Japanese white-collared worker is known for their long work hours, and there have been cases of employees literally being worked to death (called karōshi). Still, stories like this should not scare you away from pursuing a career in Japan. There are many opportunities for foreigners there and the Japanese government is making an effort to decrease its ridiculous long work hours. Cons Long…

Beginners

Crowdfunding: How to Succeed & Why Many Have Failed

Launching a crowdfunding campaign seems attractive, but do not rush: it is essential to know how it works and how to succeed. You might regret your mistakes, especially if you strongly believed in your project. If you are curious to see what kinds of products are successfully funded in Japan and what can be the results, check out our article here. Attract Supporters To reach your goal, you want to attract the maximum of supporters, or to attract big investors (‘angel investors’): it is important to know what they are looking for. But first, you need to find a catchy title and describe your project in detail. If possible or…

Marketing in Japan

How to Sell Online in Japan

Technological advancements have made the world a global village, where transactions can take place from anybody, anywhere. Business in the 21st century is becoming increasingly fascinating with the continued emergence of e-commerce platforms. An e-commerce platform being, of course, a software application designed to enable business owners to manage the sales operation and payment of their business online. Selling your product or service online in Japan can be very easy if you have the right information and strategy to enter the market. Conversely, it can be highly competitive and difficult if you fail to carry out thoroughly enough research beforehand. The e-commerce market in Japan is among the largest and…