Marketing in Japan

Tips for a Successful Advertising Campaign in Japan

You gathered information about the Japanese market and created the perfect product? Now, you have to find the best advertising campaign to make it known and to make people buy it. Simply transposing the traditional Western model is not a good idea, so you have to either create a new campaign or adjust your global campaign. But do not worry, here are some tips to success in your project. Advertisements on TV and Outdoor   Yes, Japanese advertisements are known to be “funny”, “weird”, or irrelevant. Still, there is some logic behind them. In America, ads are supposed to be straight to the point and to focus on the product…

Beginners

What You Should Know About the Japanese Business Etiquette

Learning how to behave in a business context is essential to stacking all the odds in your favor, but it can also look complex because of all the small details you have not thought of. Here is an explanation of some of them, the ones you should know before meeting Japanese businessmen. Introduction and Greetings The first time you meet people, you will have to bow and greet them in a certain way. Usually, you have to shake hands while bowing, but you can also just bow, depending on the habits of the person in front of you. Saying “hello” in Japanese generally leaves a good impression, like knowing how…

Crowdfunding in Japan

What You Can Achieve Through Crowdfunding in Japan

Expanding a customer community, launching a product for a lower price, customers themselves supporting the project, etc. Crowdfunding has so many advantages that it would be hard to list them all, so today we will focus on why it is a good opportunity to seize, why it is gaining in popularity in the world and in Japan, and what kinds of product are successful in 2020. What Is the Crowdfunding? Crowdfunding, as indicated in its designation, is the idea that the “crowd” participates in raising “fund” for a project. Investopedia defined it as “the use of small amounts of capital from a large number of individuals (called backers) to finance…

Startup Opportunities in Japan

Entering the Japanese Market for a French Startup

Japan seems to be a country far from France both geographically and culturally. The differences between the two countries can put a stop to one’s ambition to enter the Japanese market. From the way people eat to the way people trade, there are a lot to learn and to integrate. Still, there are many good reasons to do business in Japan. First, the population represents almost 2% of the total world population (in 2020), with more than 126 million people, including foreign residents. There are also a lot of strategic and cost advantages, like being able to set up a business entity relatively quickly, added to the fact that the…

Co-working spaces

Coworking Office Spaces in Tokyo

Shared work-spaces are becoming more and more popular within white collared jobs. Not only is it just a cheaper alternative for companies, but it has also become a popular choice for small businesses, startups, and entrepreneurs. It enables their employees to have more flexibility and provides a different experience from traditional office spaces. Benefits of co-working Spaces First, good working conditions equate to good work. If you choose a bar or a café as your office, it will be noisy and your table will not be as convenient and large as a desk. You will not have everything within easy reach, in case you need more pencils, sheets or if…

Beginners

Six Tips to Ready Your Crowdfunding Campaign for Expansion Into the Japanese Market

So your company just successfully funded its crowdfunding campaign on Kickstarter or Indiegogo. Congratulations! Maybe you’ve already started manufacturing of your product or even sales to consumers. Now’s the time to look into expanding to the Japanese market. If you want to succeed, you’re going to want to avoid the mistakes of companies that have come before you. You also should follow these six tips on how to best prepare your entry strategy into Japan. 1) Do your research The first step any company should take before stepping foot in Japan is substantial market research. This means understanding your sector in Japan, the existing competitors, and the needs of Japanese…

AI

Spotlight on the AI Market in Japan

One of the most promising tech trends of the near future is AI, or Artificial Intelligence. Definitions of what exactly AI is varies, but generally the term refers to computer systems’ technologies that are able to perform functions that replicate human intelligence and thought. As research and development of AI technology grows stronger, companies are constantly finding new potential applications, but also face the risks of overly intelligent machines that have long been the subject of dystopian sci-fi films. The U.S. and China are seen as the two leading countries for AI technology and development. The U.S. leads the development side with over 1,000 AI-related companies including Google, Amazon, Microsoft,…

Beginners

Useful Japanese Language Resources for Beginners

The most useful and important way of integrating into a culture is to learn the language. For people who are thinking of going to Japan for business, I would highly recommend for you to learn the basics. Chances are the people you encounter will speak relatively good English but it sets a good impression if you know some of the fundamentals. For example, if someone asks if you are doing well you can reply with げんきです (genki-desu) and it sets up a more intimate connection. This may sound obvious, but first impressions are everything in Japan. Knowing the language is advantageous, it will help you stand out and ensure that…

Challenges

Mistakes That Big Brands Made When Entering Japan

If your company decides that it wants to enter the Japanese market, that’s great news! You’ve taken the first step towards expanding your business and seeing success in Japan. However, before going forward, it is important to be aware of the traps and pitfalls of previous Japanese market entry strategies. There have been many giant global brands that tried to take on Japan and failed. Some wait for many years and try again successfully, while others remain notably absent in the minds of Japanese consumers. Here are some of the reasons for the failure of large companies’ entry into Japan. Consumer mistrust and lack of confidence One of the many…

Crowdfunding in Japan

2019 Japanese Tech Trends

Japan is one of the top leading countries in terms of technological advancement and innovation. Technological advancements such as contactless payments and an efficient train system have seamlessly blended into Japanese peoples’ day-to-day lives. As we move forward into the future, there are more and more demand for IOT devices, gaming console accessories, and much more. Here are some trends we have listed below and some products related to it: AI (Artificial Intelligence) / IOT (Internet of Things) AI and IOT has slowly been entering into peoples’ lives through virtual assistants such as Siri, Amazon Alexa/Echo, Google home, and many more. They were made to execute everyday simple tasks for…