Marketing in Japan

6 Mistakes to Avoid When Marketing in Japan

Are you a Japan-based entrepreneur, or planning to set up shop in The Land of the Rising Sun? Then pull up a chair and lend an ear. The Japanese market is a tough market to break into. But with sufficient preparation, you can succeed where others have failed. How might you fail? Well, you could do that by:   JUMPING IN BLIND You’re spending both time and money opening up a new business in a new market. If you want to reach your goals, you need to think things through, and create an efficient game plan. Track ROI metrics. Set a timeline. Make sure you’re on track as you progress….

Crowdfunding in Japan

Reward-based Crowdfunding in Japan

While still in its relative infancy stages, the Japanese crowdfunding market is gradually extending its reach. In March 2012, the launch of crowdfunding platform Readyfor triggered the spread of crowdfunding in Japan. Over 50 Japanese-language crowdfunding platforms have been created since then, according to a report by JSIF. There are three types of reward-based crowdfunding in Japan: donation, purchase, and investment. Each type is based on what sort of support one will receive for their campaign contributions. Let’s take a quick look at these three types.   DONATION TYPE Currently there are over 15 donation-type crowdfunding sites in Japan. Japan has community foundations located throughout the country. Many suggest these…

Crowdfunding in Japan

Crowdfunding-Opportunities For Business in Japan

Crowdfunding is not as new a concept in Japan as many would think. It has been used as a solid opportunity for many businesses in Japan. However, Kickstarter, a major foreign crowdfundng platform, has entered Japan and created a lot of hype among Japanese creators and entrepreneurs. The first Japanese crowdfunding service launched in 2011 and has seen tremendous growth. The market size of reward-based crowdfunding has tripled in the past two years. It is now estimated at making a profit of ¥8 million last year. The introduction of Kickstarter creates even more potential for profits and growth for new businesses.   HOW IS THIS AN OPPORTUNITY? The increased availability…

Marketing in Japan

The Best Ways to Market in Japan

You’re confident in your market potential in Japan, you say. But, the fact remains that you need to do your research to find the best method of penetrating that market. We’re going to cover some general points you’ll need to consider when breaking into the market in Japan.   1. Know the Language, Know the Culture According to a study in the CIA Factbook, 99% of the 125 million people living in Japan speaking Japanese exclusively. You need to have a translator on your team. Someone who has a deep, working knowledge of both cultural and consumer trends. You will also need to employ customer service staff that speaks Japanese…

Marketing in Japan

How to Find The Right Distributor in Japan?

Japan is the third largest economy in the world, and the value placed on imported goods is quite high. A study has shown that 19% of Japan’s total GDP comes from the importation of goods and services. As such, Japan is seen by many countries across the globe as a premium market for their goods and services. However, to take advantage of that market, you need specific international business knowledge, since strict regulations could stop you before you start. Selling in Japan can be challenging. Aside from the language and culture differences, there are a number of complex factors to consider when navigating market entry. For this reason, you’ll need…

Marketing in Japan

Important Things to Know When Finding an Agent or a Distributor in Japan

Some Australian companies strongly believe in the use of agents or distributors to represent their business and sell their product in Japan. The roles of an agent versus that of a distributor can get confused. But, it is vital to be able to distinguish the differences and uses of each.   Find an Agent in Japan An agent can act as a representative of the provider, but doesn’t personally take on any product. Agents are usually paid a commission based on an agreed portion of the sales generated. A Japanese agent might represent multiple services or product lines. They could operate on a basis of exclusivity, acting as the sole…

Marketing in Japan

Want to sell your Electronic Products? Here Are The Top 8 Japanese Electronics Retailers

Japanese electronics and appliances are popular overseas for being incredibly efficient and high in quality. Japanese electronics retail stores have become increasingly common shopping destinations for foreign travelers due to their plentiful and varied product lineups, quality level, and smart service. From major to minor, below are 8 such locations. 1. Yodobashi Camera Yodobashi Camera is best known for providing an excellent and wide variety of electronic products, and for its knowledgeable employees. This store provides “functionality lists” that are useful when comparing different products. You can easily rank products using the given data, which is very useful when you are overwhelmed by the options. It’s also worth noting that…

Marketing in Japan

5 Things You Need to Know When Marketing to Japanese Consumers

Japan has faced a significant shift in consumer behavior within the past decade, notably among the younger generation. Corporations hoping to grow their business within the Japanese market are compelled to recognize and adapt to the new, less materialistic attitudes of Japanese youth. When it comes to businesses and brands, Japanese customers have a powerful preference for physical presence and establishment. However, with an understanding of the following principles, the difficulty of opening shop in Japan can be eased. #1: Accept The Current Reality of Customer Dynamics Until just recently, there were many tidbits of ‘understood wisdom’ concerning Japanese consumers: They buy domestic, they don’t spend much on in-home luxuries,…

Marketing in Japan

The Attractiveness of Doing Business in Japan

The Great Japanese Market As attractiveness of doing business in Japan, 86.4% of the companies answered “Japanese market” followed by “well-developed infrastructure (transportation, logistics, ICT, energy, etc.)” at 79.6%, “high-quality of R&D” at 69.8% and “existence of good partners, companies or universities with outstanding technologies or products” at 69.6% Resource: https://www.jetro.go.jp/ext_images/en/invest/reports/report2006/pdf/report2016_4.pdf   Tokyo– A Huge Market and A Comfortable Business Environment With a population exceeding 13 million people, Tokyo is a world-leading megalopolis. Its population far exceeds other major global metropolitan areas, like New York and London. The gross metropolitan product of this city is valued at $930 billion. Tokyo contains 2,964 major companies that each have capital of ¥1 billion…

Marketing in Japan

How to Sell Online in Japan

Technological advancements have made the world a global village, where transactions can take place from anybody, anywhere. Business in the 21st century is becoming increasingly fascinating with the continued emergence of E-commerce platforms. An E-commerce platform being, of course, a software application designed to enable business owners to manage the sales operation and payment of their business online. Selling your product or service online in Japan can be very easy if you have the right information and strategy to enter the market. Conversely, it can be highly competitive and difficult if you fail to carry out thorough enough research beforehand. The E-commerce market in Japan is among the largest and…