Marketing in Japan

Important Things to Know When Finding an Agent or a Distributor in Japan

Some Australian companies strongly believe in the use of agents or distributors to represent their business and sell their product in Japan. The roles of an agent versus that of a distributor can get confused. But, it is vital to be able to distinguish the differences and uses of each.   Find an Agent in Japan An agent can act as a representative of the provider, but doesn’t personally take on any product. Agents are usually paid a commission based on an agreed portion of the sales generated. A Japanese agent might represent multiple services or product lines. They could operate on a basis of exclusivity, acting as the sole…

Marketing in Japan

Want to sell your Electronic Products? Here Are The Top 8 Japanese Electronics Retailers

Japanese electronics and appliances are popular overseas for being incredibly efficient and high in quality. Japanese electronics retail stores have become increasingly common shopping destinations for foreign travelers due to their plentiful and varied product lineups, quality level, and smart service. From major to minor, below are 8 such locations. 1. Yodobashi Camera Yodobashi Camera is best known for providing an excellent and wide variety of electronic products, and for its knowledgeable employees. This store provides “functionality lists” that are useful when comparing different products. You can easily rank products using the given data, which is very useful when you are overwhelmed by the options. It’s also worth noting that…

Marketing in Japan

5 Things You Need to Know When Marketing to Japanese Consumers

Japan has faced a significant shift in consumer behavior within the past decade, notably among the younger generation. Corporations hoping to grow their business within the Japanese market are compelled to recognize and adapt to the new, less materialistic attitudes of Japanese youth. When it comes to businesses and brands, Japanese customers have a powerful preference for physical presence and establishment. However, with an understanding of the following principles, the difficulty of opening shop in Japan can be eased. #1: Accept The Current Reality of Customer Dynamics Until just recently, there were many tidbits of ‘understood wisdom’ concerning Japanese consumers: They buy domestic, they don’t spend much on in-home luxuries,…

Marketing in Japan

The Attractiveness of Doing Business in Japan

The Great Japanese Market As attractiveness of doing business in Japan, 86.4% of the companies answered “Japanese market” followed by “well-developed infrastructure (transportation, logistics, ICT, energy, etc.)” at 79.6%, “high-quality of R&D” at 69.8% and “existence of good partners, companies or universities with outstanding technologies or products” at 69.6% Resource: https://www.jetro.go.jp/ext_images/en/invest/reports/report2006/pdf/report2016_4.pdf   Tokyo– A Huge Market and A Comfortable Business Environment With a population exceeding 13 million people, Tokyo is a world-leading megalopolis. Its population far exceeds other major global metropolitan areas, like New York and London. The gross metropolitan product of this city is valued at $930 billion. Tokyo contains 2,964 major companies that each have capital of ¥1 billion…

Marketing in Japan

How to Sell Online in Japan

Technological advancements have made the world a global village, where transactions can take place from anybody, anywhere. Business in the 21st century is becoming increasingly fascinating with the continued emergence of E-commerce platforms. An E-commerce platform being, of course, a software application designed to enable business owners to manage the sales operation and payment of their business online. Selling your product or service online in Japan can be very easy if you have the right information and strategy to enter the market. Conversely, it can be highly competitive and difficult if you fail to carry out thorough enough research beforehand. The E-commerce market in Japan is among the largest and…

Crowdfunding in Japan

The Top Three Crowdfunding Platforms in Japan

Advancements in technology have changed many aspects in business environments, one of which is how businesses can be financed. In the past, entrepreneurs and start-up companies relied heavily on banks and other similar financial institutions for funding. However, this has seen rapid change with the emergence of crowdfunding. The idea of crowdfunding is simple. Entrepreneurs can use various online platforms, such as Kickstarter, to solicit funds. Rather than large financial institutions, businesses directly present their ideas to everyday internet users and customers, as well as angel investors. This allows a lot more freedom and opportunity for the start-up business. Today, most Japanese start-ups and entrepreneurs rely heavily on crowdfunding for…

Marketing in Japan

Expected Challenges When Entering the Japanese Market

Investors around the world are always eager to do business in the Japanese market. This, of course, stems from the fertile economic environment and the flourishing opportunities foreign investors can find. With good SWOT (Strength, Weakness, Opportunity, Threat) analysis before entering, your success rate in the Japanese market is very high. However, there are unavoidable challenges waiting for any company looking to enter the Japanese market. Without the right creative and innovative team to guide them through these challenges, a company may be forced to abandon its operation. Let’s take a look at some of these challenges and how to handle them. Japan Specific Standards and Testing Requirements This is…

Crowdfunding in Japan

Successfully Crowdfund Your Product Again – In Japan!

Detailed planning and a forward thinking strategy are paramount when starting a business; it requires mapping out a targeted market that is guaranteed to be profitable in both the short and long term. When it comes to establishing a business, one of the most significant factors to consider is location. Nowadays, E-commerce and E-marketing have made it easy to establish and launch a business just about anywhere in the world. This has allowed a lot of new startups to grow quickly and successfully launch their products and services across the globe. But there is an untapped resource that can guarantee rapid business growth: Japan. Japan is the third largest economy…