Crowdfunding in Japan

Top Tech Gadget Websites Japanese Consumers Turn To

With so many tech products out there in the market, it is difficult to tell what Japanese consumers gravitate towards to. With hundreds of blog, media, and e-commerce websites out there, we have compiled a list of some of the top websites people look to for recommendations, opinions, and reviews. These websites will keep you up to date with everything you need to know.   Media Websites   Gizmodo Japan has been around since 2006 and they cover a wide range of technology, science, and design news . Their Youtube channel consists of reviews on new and upcoming products. The best part of their reviews? They quickly get straight to the…


Our Top 5 Best Selling Products and What You Can Learn About the Japanese Market

Since Gloture launched in 2015, we have released a large number of products on our Japanese e-commerce website, allowing Japanese consumers to enjoy a variety of the latest gadgets, accessories and lifestyle items from across the world that have been made possible with crowdfunding platforms like Kickstarter and Indiegogo. Naturally, some products are more successful than others. Our best performing items are those that effectively cater to Japanese people’s interests, improve their lives, offer innovative and unique products, that are well-designed, simple and WORK. To best illustrate these points, this post will look at Gloture’s five best-performing products from our e-commerce site and explain what each product does right, and what…

Marketing in Japan

Understanding Japanese Consumers and Their Technological Interests

According to the World Bank, Japan is ranked as the third largest economy in the world. If you are a technology company trying to enter the Japanese market, there are some things you need to understand before you begin. Even the most successful companies, such as Apple, had difficulty penetrating through the Japanese market with their products at first. Japanese consumers are known to be very selective with high expectations. We will discuss below some of the many things they look for in a tech product.   Details As more and more Japanese consumers actively search for the most unique tech products, it is important for your product design to not only…

Crowdfunding in Japan

What Makes Gloture Different From Other Crowdfunding Companies in Japan?

So you decided you want to expand your company to the Japanese market, but you don’t know where to start. Doing everything your own would be too risky, especially if you don’t know much about the Japanese business culture. It tends to be more strategic and thorough with their decisions and they really emphasize on building trust within business partnerships. Since the 1970s, more and more U.S. high-tech companies sought to enter the Japanese market in hopes to introduce cool innovative products to Japanese consumers and enjoy profitable business. Over the years as the Yutori’s (millennial’s) buying power increases towards online platforms, it is important to focus on the trending…

Crowdfunding in Japan

Want to Enter The Japanese Market With Free PR Service?

If you are a product maker who have set your sight on expanding to the Japanese market, there are 2 important steps that will help reaching your goal: Being connected to the Japanese consumers Having your product featuring on the Japanese local media How can you achieve this easily? We are Gloture – a Japanese crowdfunding agency, experienced in supporting oversea campaigns to be launched in Japan. At the end of 2018, we developed our own E-commerce platform! We are particularly interested in quality gadgets and life-hack items, targetting the 25-45 years old people in the prime period of their life who have interest in improving their lifestyle. So, how can…

Marketing in Japan

Taking Part In Large Tokyo Trade Shows

Being able to exhibit your product is an effective way to get your name out to many people at once. Not only do trade shows attract new investors, but they also allow the general public to see exciting new products and be the first to hear big announcements from big companies. Trade shows that give public access to new and unreleased products always prove to be a hit. The annual Tokyo Game Show took place from September 20th to the 23rd. The first two days were reserved for media-related people, and the last two being open to the public. Given the popularity of video games across the world for all…

Marketing in Japan

What Color To Make Your Japanese Website

What was your process for designing your website? Did you look up the common trends in other websites for companies in your area? Or did you focus on being unique? One of the more important things that may get overlooked when making a website is the color scheme. Certain colors hold special meanings in Asian cultures. For example in Japan black traditionally represents sadness, fear, or even death. You will find that websites in Japan tend to stay away from darker tones. This may be a result of this belief, or maybe it is just because dark websites are hard to look at. Perhaps a mixture of both. So what…

Startup Opportunities in Japan

SMACHZ Enters into Japan with Successful Exhibition at TOKYO GAME SHOW 2018

20th – 23rd September 2018- Chiba, Japan: SMACH Z provides gamers the newest way to play PC games, radically redefining portable gaming by bringing your favorite PC games with you.  Anywhere, anytime. This year SMACH Z partnered with Gloture to take part in the 2018 Tokyo Game Show that was hosted at Makuhari Messe in Chiba, Japan. The 2018 Tokyo Game Show had a record-breaking amount of attendees. Over 298,000 people in attendance, which is an amazing improvement over last year (254,311 attendees). At the SMACH Z booth it was nonstop action!  A big thank you to all of the backers from Kickstarter, people who heard about SMACH Z through previous press…

Marketing in Japan

One Championship Enters into Japan with Successful Tokyo Press Conference

23 August 2018- Tokyo, Japan: Asia’s leading MMA organization ONE Championship held their first ever Japan press conference on August 23, 2018 at the Park Hyatt Tokyo in Shinjuku, Japan.   Partnering with Gloture, Tokyo’s leading creative agency made sure that ONE Championship’s first foray into the Japanese market was a complete success. Over 330+ people attended this press conference alone. Fans, media, photographers flooded the venue beyond max capacity. Not a single seat was left empty. One Championship's Press Conference The Start of One Championship's Press Conference. #weareone #onechampionship #MMA #Tokyo #Japan Japanese Market Entry Strategy – Glotureさんの投稿 2018年8月24日金曜日   “Yesterday’s Press Conference for ONE Championship Japan was amazing!…

Crowdfunding in Japan

Campfire, Japan’s Largest Crowdfunding Platform – Is it for Me?

As we all know, crowdfunding is the means to finance a project using large groups of people, rather than a handful of loans or investors. Particularly in Japan, crowdfunding continues to grows in popularity. Considered the largest Japanese crowdfunding site, Campfire boasts an impressive number of successfully funded campaigns. But, how much money were those campaigns able to raise? How many campaigns were not able to reach their goals? And, what does all of this actually mean for the campaign runner?   SUCCESS RATE First, let’s look at the percentage of successful campaign run on Campfire. The site doesn’t directly share the success rate of projects run on their platform….