Marketing in Japan

Marketing in Japan

How to Have Your Business Succeed in Japan

2020.02.25 www.gloture.co.jp

Japan is the third largest world economy, behind the United States and China. It has a sizeable population and a ready market, as well as other factors ready and available to help a business grow. However, Japan has been classified as one of the most difficult places to establish a business and succeed, when compared to other industrialized nations. Despite this, many companies have seen huge successes in the Japanese market. The truth of the matter is that setting up a business in Japan, as with most countries, requires significant up-front work. Starting a business in Japan isn’t difficult and does not require huge startup costs. If you have a…
Crowdfunding in Japan

What Makes Gloture Different From Other Crowdfunding Companies in Japan?

2019.07.02 www.gloture.co.jp

So you decided you want to expand your company to the Japanese market, but you don’t know where to start. Doing everything your own would be too risky, especially if you don’t know much about the Japanese business culture. It tends to be more strategic and thorough with their decisions and they really emphasize on building trust within business partnerships. Since the 1970s, more and more U.S. high-tech companies sought to enter the Japanese market in hopes to introduce cool innovative products to Japanese consumers and enjoy profitable business. Over the years as the Yutori’s (millennial’s) buying power increases towards online platforms, it is important to focus on the trending…
Marketing in Japan

Opening a Business Bank Account In Japan is Easier Than You Think

2018.05.25 www.gloture.co.jp

Everyone knows that a bank is the place where money is saved for future purposes. It is a financial institution that accepts money for people for the purpose of lending and investment and also withdrawal which can be done by cash, check, or a draft. Banks can be used by individuals, a group of people, or businesses. Banks in all countries in the world operate business bank accounts, but we will be focusing on business bank accounts within Japan. Individuals who wish to start a business in Japan often wonder if they should use their personal bank accounts for their businesses or not. The advisable thing is to open a…
Marketing in Japan

Why Every Startup Needs a Content Marketing Plan and Strategy

2018.03.30 www.gloture.co.jp

It’s a no brainer that an international startup might lack in budget for marketing purposes and might also be short on resources as well, especially in a country like Japan. Both these factors hold them back and stop them from competing against their bigger competitors in the game. They only have two things to rely upon: big ideas and hard work. Additionally, they have to jostle for space in a sector like the Japanese market where new players get introduced on a daily basis. More so, startups also take into account the constantly changing behavior and preferences of customers. Without doing this, it would not be possible to deliver what…
Marketing in Japan

Are You Planning On Expanding Your Business Base? How About Japan?

2018.03.30 www.gloture.co.jp

Japan has been the world’s third-largest economy and 20 million Internet users and 50 million mobile phone users; Japan has a lot to offer for international businesses. Japan holds or represents 10% of the world’s economy and has an e-commerce sale that reached $120 billion in 2017. The future of e-commerce sale opportunities in Japan are increasing. Japan has a strong population of middle-class consumers that embrace new technologies and have a high disposable income; which is why Japan is suitable for international businesses offering premium goods or services or innovative solutions that are digitally focused. So, if you are planning to expand into Japan, we have listed below some…
Challenges

Obstacles To Doing Business In Japan

2018.03.26 www.gloture.co.jp

Any discussion on business obstacles in Japan must be entrenched in the basic understanding of the country’s corporate governance system, the culture, and the language. If you are looking to do business in Japan, here are some of the challenges and obstacles of doing business in Japan. Language and Culture Most global organizations face real challenges in reaching their business goals in Japan due to the lack of understanding of the Japanese language and culture. Japan is undoubtedly seen from abroad as a country with safe and clean cities, where dynamic global companies can emerge and thrive. However, Japan is a country with unique formal and informal communication rules. Establishing…
Marketing in Japan

The Internet of Things (IoT) Market in Japan

2018.03.23 www.gloture.co.jp

The Internet of Things (IoT) is a network of physical objects, systems, platforms and applications that contain embedded technology to communicate and share intelligence with each other, the external environment and with people. The IoT market is supported by various growth drivers, surging a demand of collaborative robots and boosting economic growth. The rise of Lower Power Wide Area (LPWA) network technology, rising IoT platforms, as well as application and security spending are factors that are driving the IoT market. The global IoT Market is a fast growing one. According to a recent study published by Market Research Future, it is forecasted to see slow, steady growth by 2020. During…
Marketing in Japan

Japan’s Most Popular Social Media Networks

2018.03.23 www.gloture.co.jp

You will be hard pressed to find a business with no presence on social media outlets. Using social media networks is a quick and easy way to connect with customers and promote yourself. Japan currently has 86% internet users. It boasts the 4th largest user numbers behind China, U.S., and India. Mobile users, amusingly enough, is over 120%. The average individual in Japan makes use of more than one mobile phone. Also, the majority of the Japanese population make use of their phone to access social media platforms over other internet capable devices. With that much internet and mobile phone usage, social media presence is paramount. But, what platforms are…
Marketing in Japan

5 Mistakes Foreign Companies Frequently Make When Entering The Japanese Market

2018.03.21 www.gloture.co.jp

Being observant and aware of mistakes other companies made when entering a new market can help you avoid those same mistakes. Learn from the actions and missteps of those that tried before you. Here are five of the most common mistakes companies have made when trying to enter Japan.   Not Employing a Bicultural Country Manager When you enter the Japanese market, it is always better to have someone on the payroll who understands both Japanese culture and business. Lacking a country manager, or having one who doesn’t understand the local business culture, no matter how clever they are, will leave you without effective means of communicating. Your country manager…
Challenges

Company Culture Contrasts You’ll Find in Japan

2018.03.21 www.gloture.co.jp

Business practices and company culture are an ever evolving process. They adjust and shift based on surrounding factors and circumstances. Business strategies implemented under these difference circumstances all have their fair share of advantages and disadvantages. Japanese business culture is uniquely fascinating in how it differs from most western businesses. Their model tends to work well for them, but can be dumbfounding to those outside of the country. It’s nowhere near perfect, but understanding it can help you when doing business there. Let’s look at a few noteworthy differences in business culture found in Japan.   Gender Roles Expectations in Japan In 2012, the Global Gender Gap ranked Japan 101st…