Strategies for successful marketing

How to Build Customer Trust in Japan

2020.02.27 www.gloture.co.jp

The Japanese market is the third largest in the world, so the competition is stiff. If you want to find your place in the sun when doing business in Japan, building and maintaining trust is essential. People are looking for reliable companies and entrepreneurs, their behavior will change depending on whether they trust a brand or not. Note that you can start building trust before you set a branch in Japan (thanks to your network, for example). Why Trust Matters in Japan The Edelman Trust Barometer is a useful source of information for companies. It analyzes markets and usually compares it with other countries, and it pointed out that yes,…

How to Have Your Business Succeed in Japan

2020.02.25 www.gloture.co.jp

Japan is the third largest world economy, behind the United States and China. It has a sizeable population and a ready market, as well as other factors ready and available to help a business grow. However, Japan has been classified as one of the most difficult places to establish a business and succeed, when compared to other industrialized nations. Despite this, many companies have seen huge successes in the Japanese market. The truth of the matter is that setting up a business in Japan, as with most countries, requires significant up-front work. Starting a business in Japan isn’t difficult and does not require huge startup costs. If you have a…

Make A Big Splash In The Japanese Market With A Press Conference

2020.02.21 www.gloture.co.jp

Why Are Press Conferences Important? A press conference allows an organization to make large, or important announcements directly to any journalists in attendance. Journalists also have the chance to interact with executives from the organization directly and get an immediate answer to their questions (if they get the chance to ask). Since the only other option for these journalists is to set up an appointment to get an interview individually, a press conference is beneficial for both parties. The timing of your press conference is important. Is there any other press conferences being done around the time of yours? If there is, even if this press conference is for an…

Reward-Based Crowdfunding in Japan: Pros, Cons & Tips

2020.02.20 www.gloture.co.jp

Reward-based crowdfunding attracts many investors as many entrepreneurs, not without reason. The volume raised through this type of crowdfunding in 2016 was estimated at USD 2.08 billion in Asia-Pacific (The 2nd Asia Pacific region alternative finance industry report, 2017). It is a good opportunity for backers to have goods or services at a discounted price, before everyone and/or limited editions. To know what a project initiator can achieve through crowdfunding in Japan, click here! Types of reward For this model, there are three types of reward: Pre-order: the initiator offers his product before its release. Service: the initiator offers a service in exchange for the money raised. Recognition: the initiator thanks his…

Japanese Influencers for Digital Marketing

2020.02.20 www.gloture.co.jp

The market is filled with companies trying to get the general public to buy their products and services over the competitors. How do you separate yourself from the rest? You have to figure out how to influence your audience that you are better than the rest. So how do you get your message out to thousands of people? If you are not already a large company with a large following on social media, it will be hard to achieve. Never Fear, For Influencers Are Here! Who and what are influencers? With the growth of social media use, the term “influencers” is being seen used more frequently by people with a…

Marketing in Japan

Tips for a Successful Advertising Campaign in Japan

2020.02.06 www.gloture.co.jp

You gathered information about the Japanese market and created the perfect product? Now, you have to find the best advertising campaign to make it known and to make people buy it. Simply transposing the traditional Western model is not a good idea, so you have to either create a new campaign or adjust your global campaign. But do not worry, here are some tips to success in your project. Advertisements on TV and Outdoor Yes, Japanese advertisements are known to be “funny”, “weird”, or irrelevant. Still, there is some logic behind them. In America, ads are supposed to be straight to the point and to focus on the product…

What You Can Achieve Through Crowdfunding in Japan

2020.02.05 www.gloture.co.jp

Expanding a customer community, launching a product for a lower price, customers themselves supporting the project, etc. Crowdfunding has so many advantages that it would be hard to list them all, so today we will focus on why it is a good opportunity to seize, why it is gaining in popularity in the world and in Japan, and what kinds of product are successful in 2020. What Is the Crowdfunding? Crowdfunding, as indicated in its designation, is the idea that the “crowd” participates in raising “fund” for a project. Investopedia defined it as “the use of small amounts of capital from a large number of individuals (called backers) to finance…

Entering the Japanese Market for a French Startup

2020.02.04 www.gloture.co.jp

Japan seems to be a country far from France both geographically and culturally. The differences between the two countries can put a stop to one’s ambition to enter the Japanese market. From the way people eat to the way people trade, there are a lot to learn and to integrate. Still, there are many good reasons to do business in Japan. First, the population represents almost 2% of the total world population (in 2020), with more than 126 million people, including foreign residents. There are also a lot of strategic and cost advantages, like being able to set up a business entity relatively quickly, added to the fact that the…

Six Tips to Ready Your Crowdfunding Campaign for Expansion Into the Japanese Market

2019.08.07 www.gloture.co.jp

So your company just successfully funded its crowdfunding campaign on Kickstarter or Indiegogo. Congratulations! Maybe you’ve already started manufacturing of your product or even sales to consumers. Now’s the time to look into expanding to the Japanese market. If you want to succeed, you’re going to want to avoid the mistakes of companies that have come before you. You also should follow these six tips on how to best prepare your entry strategy into Japan. 1) Do your research The first step any company should take before stepping foot in Japan is substantial market research. This means understanding your sector in Japan, the existing competitors, and the needs of Japanese…

Mistakes That Big Brands Made When Entering Japan

2019.07.24 www.gloture.co.jp

If your company decides that it wants to enter the Japanese market, that’s great news! You’ve taken the first step towards expanding your business and seeing success in Japan. However, before going forward, it is important to be aware of the traps and pitfalls of previous Japanese market entry strategies. There have been many giant global brands that tried to take on Japan and failed. Some wait for many years and try again successfully, while others remain notably absent in the minds of Japanese consumers. Here are some of the reasons for the failure of large companies’ entry into Japan. Consumer Mistrust and Lack of Confidence One of the many…