Offer the Best Customer Service in Japan

2020.02.28 www.gloture.co.jp

Everyone knows that the customer is king. But it is pushed to extremes in Japan – the customer is not king, but God. Hospitality is an essential value, you must satisfy people’s needs and avoid offending them. When entering a store, every employee shouts, ‘irasshaimase!’ (which can be translated as ‘welcome’) and bows a little. Hierarchy is omnipresent in the Japanese society, in all kinds of relationships (a senpai should be respected by his/her kouhai, the eldest child by his siblings, a teacher by his/her students, etc.). But in business, not showing respect or not giving of your best to your customers – or at least not pretending to –…

Marketing in Japan

Why Cuteness Rhyme With Business in Japan

2020.02.27 www.gloture.co.jp

Ask someone if they know some Japanese words, they will say, ‘Yes: ohayō, arigatō and kawaii!’ (‘good morning,’ ‘thank you’ and ‘cute’). In Japan, boys and girls, men and women use this word. It has become part of the culture and many companies chose to take advantage of it. It first came from the phrase ‘a radiant face’ and meant ‘able to be loved’. But why is it such a thing in Japan and how can you adapt your campaign to attract cute-addicted customers? Why Is Kawaii Popular? In Japan, ‘kawaii’ is used every day, for everything. Cuteness is a beauty criterion for girls; they prefer being called cute than…

How to Build Customer Trust in Japan

2020.02.27 www.gloture.co.jp

The Japanese market is the third largest in the world, so the competition is stiff. If you want to find your place in the sun when doing business in Japan, building and maintaining trust is essential. People are looking for reliable companies and entrepreneurs, their behavior will change depending on whether they trust a brand or not. Note that you can start building trust before you set a branch in Japan (thanks to your network, for example). Why Trust Matters in Japan The Edelman Trust Barometer is a useful source of information for companies. It analyzes markets and usually compares it with other countries, and it pointed out that yes,…

How to Have Your Business Succeed in Japan

2020.02.25 www.gloture.co.jp

Japan is the third largest world economy, behind the United States and China. It has a sizeable population and a ready market, as well as other factors ready and available to help a business grow. However, Japan has been classified as one of the most difficult places to establish a business and succeed, when compared to other industrialized nations. Despite this, many companies have seen huge successes in the Japanese market. The truth of the matter is that setting up a business in Japan, as with most countries, requires significant up-front work. Starting a business in Japan isn’t difficult and does not require huge startup costs. If you have a…

The Most Futuristic Japanese Tech: Today or Tomorrow?

2020.02.25 www.gloture.co.jp

Modern-day society is called ‘society 5.0’, information is added to the stages of human development. With VR, IoT, AI, etc., technology has never looked so futuristic. Japan has always surprised people with its new tech, no one can disagree. Japan’s population is declining, but not its capacity to innovate. Not to be outdone, the government strongly supports the R&D and enacts reforms in favor of innovation (with The National Strategic Special Zones, which facilitate foreign companies to invest in Japan, for example). So what has Japan accomplished, what does this new society look like and will look like in a few years? Today’s Tech Earprint (ERGO) This new technology was presented…

Make A Big Splash In The Japanese Market With A Press Conference

2020.02.21 www.gloture.co.jp

Why Are Press Conferences Important? A press conference allows an organization to make large, or important announcements directly to any journalists in attendance. Journalists also have the chance to interact with executives from the organization directly and get an immediate answer to their questions (if they get the chance to ask). Since the only other option for these journalists is to set up an appointment to get an interview individually, a press conference is beneficial for both parties. The timing of your press conference is important. Is there any other press conferences being done around the time of yours? If there is, even if this press conference is for an…

Virtual Reality in Japan: Benefits & Challenges

2020.02.21 www.gloture.co.jp

Virtual Reality or VR has started to become more widely used throughout the world. Japan is no exception, after all, how could a country that is known for its advanced technology not take advantage of something as promising? With that being said, there is still a long way to go for VR to enter the mainstream market. As it stands, it is mainly being used by a dedicated but ultimately niche audience. The utilization of VR in Japan is most likely similar to how other countries are using it as well. Virtual Reality and Augmented Reality First, it is essential to differentiate AR from VR. The former does not give…

Reward-Based Crowdfunding in Japan: Pros, Cons & Tips

2020.02.20 www.gloture.co.jp

Reward-based crowdfunding attracts many investors as many entrepreneurs, not without reason. The volume raised through this type of crowdfunding in 2016 was estimated at USD 2.08 billion in Asia-Pacific (The 2nd Asia Pacific region alternative finance industry report, 2017). It is a good opportunity for backers to have goods or services at a discounted price, before everyone and/or limited editions. To know what a project initiator can achieve through crowdfunding in Japan, click here! Types of reward For this model, there are three types of reward: Pre-order: the initiator offers his product before its release. Service: the initiator offers a service in exchange for the money raised. Recognition: the initiator thanks his…

Japanese Influencers for Digital Marketing

2020.02.20 www.gloture.co.jp

The market is filled with companies trying to get the general public to buy their products and services over the competitors. How do you separate yourself from the rest? You have to figure out how to influence your audience that you are better than the rest. So how do you get your message out to thousands of people? If you are not already a large company with a large following on social media, it will be hard to achieve. Never Fear, For Influencers Are Here! Who and what are influencers? With the growth of social media use, the term “influencers” is being seen used more frequently by people with a…

New Channel For Selling Your Kickstarter & Indiegogo Hits Products in Japan

2020.02.17 www.gloture.co.jp

If your products are successful at the international level on Kickstarter and Indiegogo, it can be successful in Japan too. But to enter the Japanese market, you need knowledge, you need to master the Japanese language or to hire people who do. You need a good advertising campaign which matches people’s expectations, values and ideals. This is where we can help. We offer Crowdfunding Support and PR (Public Relation) & Digital Marketing Services, all under one roof. Also, we offer to launch your product on our e-commerce website, without any upfront fee. There is no initial cost, we support your project and we promote it in Japanese. Why us? Whether…